Uploading videos to Pinterest is a great way to get more interaction with your Pins, and to get more traffic to your website from Pinterest. Learn how to upload videos to Pinterest with this step-by-step article.
Video–it’s just about everywhere now! But did you know you can upload video to Pinterest?
Video is quickly becoming the best way to reach your followers, with the average consumer watching 1.5 hours of video online every single day. Video is also more likely to outperform all other content, with 71% of content creators and marketers reporting that video increases conversion rates overall. If you aren’t uploading video to Pinterest, NOW is the perfect time to start!
In this article, we’ll cover the three necessary steps to uploading videos to Pinterest:
Setting up a Pinterest Business Account
A prerequisite to uploading video pins to Pinterest is having a Pinterest Business account. If you don’t have a Pinterest Business account yet, the process is pretty quick and easy.
To get started, go to business.pinterest.com and select ‘Convert your existing account’. Pinterest will then guide you through selecting the type of business you have and profile information about the business.
Once you fill out this information, you will next need to claim your website. This sounds technical, but it’s super easy! Fill in your website info and click ‘claim’:
You will then have the option of adding an HTML tag to your site or uploading an HTML file. Select the option that works best for you and grab the code that Pinterest provides. The easiest option is to add the HTML tag to your site:
You can add this HTML tag directly to your theme files, with a plugin such as ‘Head, Footer, and Post Injections,’ or with the Header Scripts setting if you use a Genesis theme.
Once the HTML tag is added, Pinterest will email you with verification of the site within 24 hours. Voila! You are set with your Pinterest business account.
Adding billing details
One last step to take before uploading your video pins is to make sure you have a billing profile. This just means you need to enter in credit card information that could be possibly used for ads. However, it’s not required to do any paid promotion of your video pins with this billing information.
To add your billing info (which can be done after your site has been verified), click on the three dots in the upper right hand corner and select ‘Billing’ from the dropdown. After this has been selected, you will be able to enter in your billing information and are ready to upload your video pins!
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Uploading videos to Pinterest
Now that you have your Business account and billing details all set up, you’re able to add video pins!
Pinterest has some technical requirements for videos. In order to upload, your video will need to be:
- MP4 or MOV
- Under 2GB
- Minimum 4 seconds to maximum 30 minutes
- Have an aspect ratio of Square (1:1) or Vertical (9:16)
- Pinterest recommends a resolution of 240 ppi and a frame rate of 25fps
Almost all phone video recordings and exports from DSLR cameras satisfy these requirements, so from Android to iPhone to fancy camera, your video should be ready to go.
Once your video is ready, it’s SUPER easy to get your pin uploaded!
Start by logging into your Pinterest account and clicking on the red plus sign in the top right hand corner.
There will be an option to ‘upload video.’ Click on this option and a box will pop up for uploading your video.
Choose your video. As the video is playing, make sure you grab a screenshot of what you want the thumbnail of your video to be by clicking the ‘capture thumbnail’ button by the video. This will snap that moment on the video and use it as your thumbnail.
After you’ve chosen the thumbnail, add your recipe link and a description. Your description should be optimized for Pinterest search and it should describe the video really well. You should also be using hashtags that pertain to the video; including cooking method, dietary category, etc. Up to 20 hashtags can be used, but only use as many as are really helpful and relevant to the video pin.
Last step, pick a board! Pick one of your boards that is the most relevant to the video pin, click and you’re done! Your video pin will show up once the video is uploaded, and once you go back into your board you will be able to see the video pin!
Uploading video to Pinterest is SO easy and quick, it just takes a bit of getting used to. Video is the future of blogging and Pinterest, so make sure you start early!