Have you ever wondered what pins of yours are actually getting impressions and clicks? Do you know if your pinning strategy is even working? It doesn’t have to remain a mystery! The tool you need is right there in your Pinterest account. 🔍
In this post we’ll cover the ins and outs of Pinterest Analytics and how you can use this powerful tool to help you improve your Pinterest strategy.
- What is Pinterest Analytics?
- Outbound Clicks
- Total Audience & Monthly Total Audience
- Top Pins
- Top Boards
What is Pinterest Analytics? 🤔
To sum it up, Pinterest Analytics is a useful way for finding out what is working and what isn’t. It provides useful insight into your pins and audience. The metrics in this tool can help you achieve the best results for your blog —AKA more exposure and traffic!
Long pins versus videos? Blue text versus pink? These are all factors to think about when it comes to creating your pins. The metrics found in your Pinterest Analytics will tell you exactly which of these pin types and styles resonate the best with your audience so that you can focus on creating similar content. There’s no need to reinvent the wheel if something you’re doing already is working!
If you’ve never accessed Pinterest Analytics it’s easy! Click the Analytics tab and go to Overview.
From here, you can view all of your important metrics including impressions, clicks, top pins, etc., which we’ll cover in more detail. You’ll notice there are a few more options under the Analytics tab, but to keep things simple we’ll just be covering the Overview and some of the key metrics you can find there.
You may have heard the term “impressions” thrown around a lot in the blogging world, but what in the world does that mean? Consider impressions to be Pinterest’s form of views.
Essentially, Impressions are the number of times your pins have been shown to Pinterest users, no matter if the user has seen the pin before or if the pin was clicked on or not.
When you view your Impressions stats, keep an eye out for any trends. Is there a certain pin type (i.e. story pin) or recipe type (i.e. cookies) that’s doing really well? That means your content is on-trend and many people are searching for it.
Take Action: Try an experiment by sharing that recipe again. But this time make adjustments to the pin type, description, etc. and see if you can get more people interested in clicking on it rather than just passing by it when they scroll through their feed.
“Saves” refers to how many times your pin has been saved/pinned to users’ boards.
Each time someone saves one of your pins it shows that they saw value in your pin, plus their followers will see that pin too. It’s a perfect way to gain more exposure for your blog!
Take Action: If you see a spike in saves around a certain time of year, narrow in on that date and see what pin was working well. Try replicating that same content type during the same time next year and see what happens!
Outbound clicks (formerly link clicks) show you how many times people have clicked on your pins to visit your website.
Any pins that have received a high number of outbound clicks are good to keep in mind when refining your strategy. People are obviously interested in those recipes, so keep sharing similar content!
Total Audience & Monthly Total Audience
Unlike Impressions, the Total Audience metric shows the number of unique viewers who saw your pins during the selected period. If the number of Impressions is much higher than the Total Audience it means your pins were shown to the same people several times.
Whereas the Monthly Total Audience will show you how many unique users saw your pins 30 days prior to the selected date. In the example below you’ll notice that 606.98k users saw your content 30 days before April 14.
Top Pins gives you a glimpse of your best-performing pins for the past 30 days. This section can be filtered by impressions, engagements, pin clicks, outbound clicks, and saves.
This section is a great way to see which pins are driving the most value for your business, allowing you to know exactly what is resonating best with your audience.
Take Action: If certain recipes are performing really well, try sharing that same recipe, but change up the pin slightly and repin it to see if you can get even better results!
Top Boards are similar to your Top Pins, but this section shows you which boards are working best. Whichever boards are most popular among your users are certainly ones you should continue pinning to.
Now that you are officially armed with Pinterest Analytics knowledge, it’s time to create your Pinterest strategy! Take the time to learn from these analytics, experiment with different pin types and styles, and you’ll see your blog traffic increase in no time.
Interested in Tasty Pins?
If you really want to continue honing in on your Pinterest strategy, Tasty Pins makes it easy! We’re always looking for new ways to improve Tasty Pins, and you can be confident that we’ll keep supporting you on your blogging journey.
Take a look at all Tasty Pins has to offer here: https://www.wptasty.com/tasty-pins. Also, don’t forget about our 15-day money-back guarantee! Trying Tasty Pins is risk-free, and we think you’ll really like it!