Pinterest is 100% a visual platform, so if you’re a blogger or content creator, you’ll want to make sure that you’re uploading the right kind of images to maximize the impact they have on Pinterest. 👀
That’s why we’re taking the time to talk allllll about Pinterest image sizes in today’s post. Specifically, we’ll cover:
Let’s get started!
Which image orientation should I use?
Pop quiz! 📝
Take 30 seconds to scroll through your Pinterest feed right now: do you notice a pattern in all of the images?
Here are the top three images in my feed right now:
I’ll give you a clue: check out the orientation of the images. Do they have a horizontal or vertical orientation?
Yep, they’re all vertical images! You won’t see many horizontal images on Pinterest because of one simple reason: vertical images take up more screen real estate, which is pretty precious considering that Pinterest is a bottomless pit of images. The more time someone can spend looking at your content, the better!
What does aspect ratio mean? 🤔
Next up, let’s talk about aspect ratio! Aspect ratio refers to the ratio of the image’s width to its height.
As of 2019 (and holding strong in 2020), the official word from Pinterest is to use a 2:3 aspect ratio; any Pins larger than this will get cut off in the feed, which can negatively impact the images’ performance. In other words, the width of your image should be 2/3 of its height.
So how does that translate into the image size exactly? Not to worry, we’ve got you covered! 🔽
What image size should I use? 🖼️
Now that we’ve nailed down aspect ratio and we know that we should be using vertical images, let’s get into the specifics: image size!
Pinterest actually has a pretty handy chart for you to refer to with example image sizes that fall within the 2:3 aspect ratio criteria:
Having said that, our friends over at Simple Pin Media have stated that the ✨ ultimate Pinterest recommendation ✨ is to use a 2:3 aspect ratio of 1000 x 1500 px. Even so, it’s worth testing within the 2:3 ratio to see what works best for you!
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Is there anything else I should know?
Yep! Pinterest has specifically called out the following on their product specs page:
- The file type for your Pins: you can use either JPEG or PNG.
- The max file size: 10 MB.
Outside of that, the most important piece of information to walk away with today is to use a 2:3 aspect ratio (ideally at 1000 x 1500 px) for your Pins. We’ll be sure to keep you posted in the event that Pinterest changes their recommendation!