It’s a bummer to realize that you’ve been making a mistake for the past five years.

But it feels great to fix that mistake!

That’s what happened recently with our food blog, Pinch of Yum.

I realized we were making a mistake after getting a message from Casey Markee, a friend who is an SEO consultant and one of the experts at Food Blogger Pro.

“Bjork, you’re making a mistake. The way you’re using the Alt Text for images on Pinch of Yum is all wrong.”

Here’s the mistake we were making…

If you use WordPress, then you know that the Alternate Text (Alt Text) field looks like this:

Screenshot of the Alternative Text field in the Image Details window on WordPress

We had always used the Alt Text field in WordPress to enter a description that would show up on a Pinterest Pin.

We’d enter something like this:

Vegetarian Shepherd’s Pie โ™ก saucy mushrooms, carrots, and peas topped with creamy mashed potatoes. Real food meets comfort food! #meatless #vegetarian #vegan #mushroom #shepherdspie #cleaneating #casserole #plantbased | pinchofyum.com

We did that because the text you enter in the Alt Text field will show up as a description for a Pin when someone clicks to “Pin” the image, like this:

Screenshot of a Pin window with the image's Pin description

But that was a mistake.

The Alt Text shouldn’t be used for a Pinterest description.

The Alt Text should be used to describe what’s in the image.

Describing the image helps to optimize your image for SEO and screen readers.

But we were doing what you shouldn’t do. We were using the Alt Text field for a Pinterest description.

So we decided to change our ways and start using the Alt Text to describe the image.

Now, instead of entering this in the Alt Text field…

Vegetarian Shepherd’s Pie โ™ก saucy mushrooms, carrots, and peas topped with creamy mashed potatoes. Real food meets comfort food! #meatless #vegetarian #vegan #mushroom #shepherdspie #cleaneating #casserole #plantbased | pinchofyum.com

….we entered this:

A pan full of peas, mushrooms, and carrots

But that created a dilemma.

Once we started properly using the Alt Text then we immediately lost all potential to optimize our images with a Pinterest description.

And the Pinterest description for an image is a really important area to optimize.

There are two main reasons that it’s important to have a good Pinterest description for your images:

  1. Pinterest uses that description area as a factor for search results on Pinterest.
  2. The description for a Pin is one of the main components that entices people to click through to your post.

It’s doubly important!

So you can see why we had a dilemma.

What’s more important?

1. Should we use the Alt Text field for Pinterest?

or…

2. Should we use it for SEO and screen readers?

Which one did we decide to optimize?

We didn’t like picking one or the other, so…

We optimized for both!

But we had to create a brand new plugin in order to do it.

It took time, energy, and money to create the plugin, but it’s worth it! We no longer have to pick between SEO or Pinterest, which feels great.

The plugin is called Tasty Pins, and we’ve been using it for over a month on Pinch of Yum.

And I’m writing today to let you know that…

Tasty Pins is now available for you to use on your blog! ๐ŸŽ‰

Click here to get Tasty Pins for your blog <—

Tasty Pins allows you to optimize your Alt Text for SEO and screen readers while also optimizing your image’s Pinterest description.

It’s the best of both worlds.

The plugin is super simple to use.

After you install it, a new field in your WordPress image window will appear called Pinterest Text.

Screenshot showing the Pinterest Text and Alt Text fields in WordPress, made possible with Tasty Pins

This is the field that you’ll use to enter your Pinterest description.

Now that you have the Pinterest Text field you can feel good about using the Alternative Text field for what it should be used for: describing the image.

As I mentioned before, we’ve been using Tasty Pins on Pinch of Yum for about a month. It feels great to know that we’re optimizing all our images for both Pinterest and SEO.

Click here to purchase Tasty Pins <—

A bonus if you decide to purchase Tasty Pins:

On Pinch of Yum, we’ve been going back and updating all our posts.

We’re making sure to optimize the Pinterest Text as well as the Alt Text, along with some other SEO related updates.

As we’ve done this we’ve been using a spreadsheet to track the progress and making sure that we’re checking all the important “post update” boxes along the way.

We’d like to offer this spreadsheet as a bonus if you decide to purchase Tasty Pins.

Here’s how the bonus works:

Anyone who purchases Tasty Pins before January 19th will also get access to the post update spreadsheet we use and a video that explains how to use it.

It’ll be a huge time saver as you update your old content.

Three cheers for continued growth through continued improvement!