Are you a food blogger with an Instagram account that you want to grow? Then you need Instagram Feed Pro.

With over 27% of Instagram users sharing food content, it's hard to build a successful food blog on the platform. Especially if you’re just starting out. 

Today, I’ll show you how to use Instagram Feed Pro on your food blog so you can boost your followers, engagement, and conversions. 

What is Instagram Feed Pro? 

SmashBalloon's Instagram Feed Pro

Instagram Feed Pro is one of the best Instagram feed plugins for WordPress. Over 1 million users trust it, such as Coca-Cola, Chick-fil-A and Baileys. 

You can use it to create, customize, and display Instagram feeds on your website — even if you’re a WordPress newbie. 

Are you better at cooking, and not coding? 

No worries! Instagram Feed Pro is easy to use and requires zero coding to set up. 

It works right out of the box so you can quickly display Instagram feeds that automatically match your WordPress food blog theme.

Want to customize your feed’s design?

You can use Instagram Feed Pro’s visual feed customizer to change your feed’s layout, color scheme, header style, and more. It just takes a few clicks. No need to hire a developer or designer.


Plus, you can start embedding your Instagram feed on your food blog’s page, sidebar, or footer from the visual customizer. In just a few seconds, your Instagram feed will be displayed on your blog easily and quickly.

Now that you know what Instagram Feed Pro is, let’s talk a bit about why you’d want to showcase your feeds on your blog. 

Why embed Instagram deeds on your food blog? 

There are tons of reasons why you should display your Instagram feed on your food blog with an Instagram plugin. 

Did you know that #food accounts for more than 250 million posts in Instagram per month?

This means that to grow your followers, it’s not enough to just post on Instagram alone. You also need to showcase your Instagram content on your food blog, so you reach more people who are interested in your brand. 

Here’s a list of benefits you get when you use Instagram Feed Pro to embed Instagram feeds on your food blog: 

  • More Followers – When your blog visitors see your Instagram feeds on your site, they’re more likely to follow you. This is because they know your brand.
  • Improved Brand Trust – The more people see your Instagram posts, the more likely they are to engage with it. Higher engagement is a type of social proof that signals to your followers that your food blog is trustworthy.
  • Better Discoverability – Showing your Instagram feeds on your site boosts engagement, which can potentially make your posts viral. Viral posts can get featured on the Explore page, which is where 50% of Instagram users go to discover new content monthly.
  • Increased Sales – Use Instagram Feed Pro’s shoppable Instagram feed to directly link Instagram posts to your sales pages.

Simply put, displaying Instagram feeds is a powerful way to build brand awareness and increase your Instagram followers. All eventually growing your food blog online.

4 ways to use Instagram Feed Pro to grow your blogging business

By now, you’ve already learned how embedding Instagram feeds on your site can help your brand. 

So, how exactly can you optimize Instagram Feed Pro to help your food blog get more followers and sales? 

First, get your own copy of Instagram Feed Pro here, then follow the steps below to start promoting your brand using Instagram feeds: 

1. Boost sales with shoppable feeds

Are you selling a product like a cookbook or cooking course on your food blog?

Then you need to display shoppable Instagram feeds on your site right now. 

What’s the difference between an ordinary feed and a shoppable feed, you ask? 

If you use Instagram Feed Pro to embed an ordinary feed, when users click on a post, they’ll see it in a pop-up lightbox. This is to keep them engaged and on your website for longer.

instagram video

On the other hand, when you embed a shoppable feed and users click on a post, they’ll be directed to the link you specify, like your product page or checkout area: 

Minimalist Baker

Displaying shoppable Instagram feeds on your food blog can easily convince site visitors to buy from you. 

That’s because they don’t have to spend so much time looking for ingredients for your recipe. You’ve already linked it in your post!

To do this, navigate to the feed you want to customize, click on Settings > Shoppable Feed and Enable it. Then, click on Add to add a link to a specific post. 

Shoppable Feed

In just a few seconds, you’ve converted your Instagram post into a shoppable post. That way, you boost your sales and grow your food blog faster. 

Interested in doing this for your own blog? Check out this no-code tutorial on how to set up Instagram shopping for your site

2. Get more engagement with Instagram food reels 

Do you usually post Instagram reels of your recipes? 

You should. Instagram reels get 67% more engagement than standard Instagram posts, so they’re more likely to go viral. 

The fastest way for your food blog to get more likes, comments and shares is by creating Instagram reels and adding them to your WordPress site. 

With Instagram Feed Pro, it’s super easy to display your Instagram reels on your food blog – no coding needed. To do so, simply choose the User Timeline feed type when creating your feed. 

Create an Instagram Feed

Then, when you’re customizing your feed using the visual feed customizer, go to Settings > Filters and Moderation and check on the Reels option. 

Filters & Moderation

See how easy that was? 

With just a few clicks, you’ve personalized your feed to only show Instagram reels. And the best part? You didn’t even have to deal with complicated code snippets – it’s as simple as clicking on your screen! 

Want to do this for your food blog? Check out this post for the step-by-step tutorial on how to embed Instagram reels on your WordPress website.

3. Reach more users with your branded hashtag 

If you’re a food blogger aspiring to grow your brand, then you need a branded hashtag. After all, almost 49% of Instagram users add branded hashtags to their posts. 

A branded hashtag is a hashtag that's unique to your business. It can be as simple as your food blog name, tagline, or product that you’re selling, like:

  • #inspiredtaste 
  • #loveandlemons
  • #minimalistbakercookbook

When you create a branded hashtag and add it to your Instagram posts, you build brand awareness for your food blog. 

At the same time, when your users add your branded hashtag to their posts, their own followers also get to know about your blog. So you’re reaching more Instagram users, even if they haven’t followed your account yet.

Pro-tip: You can get more engagement on Instagram posts that feature your branded hashtag by embedding them on your website. To get started, select the Public Hashtag feed type when creating your feed. 

Create an Insta Feed

Then, enter the hashtag you want to feature and click on Next.

Enter Public Hashtags

Almost instantly, Instagram Feed Pro will show you a feed of the top-rated Instagram posts containing the #loveandlemons hashtag in the next page: 


Pretty easy, don’t you think? 

Using Instagram Feed Pro, you don’t need to manually collect individual posts that contain your branded hashtag. All it takes is just a few clicks and your feed is automatically created for you. 

For more details, see this nifty tutorial on how to add Instagram hashtag feeds to WordPress

4. Build brand trust by visually moderating your feeds 

This final tip is all about getting more control over the Instagram posts you’re sharing on your feed. This is all so you can build user trust and get more sales. 

Let’s say you’ve already created a branded hashtag feed. You already have a feed of Instagram posts containing your blog’s hashtag. 

That’s a great start! 

After all, 60% of consumers believe user-generated content is the most authentic marketing content. 

But some of the posts that Instagram fetched aren’t related to your food blog. What do you do?

It’s super simple. Go to the Instagram feed you want to edit, then click on the Settings tab > Filters and Moderation > Moderate your feed

Moderate your feed

You can easily moderate your Instagram feed in 2 ways:

  • Allow List will hide all the posts, so you can manually choose the ones you want to show 
  • Block List will show all the posts, so you can manually choose the ones you want to hide 

To create an Allow List and only show the post you manually select, click the green checkmark next to the post. Then, save the changes like this:

Filters & Moderation

With just a few clicks, you’ve selected the posts you want to display in your Instagram feed. The cool thing is that it only takes a few seconds to control your feed’s content, you didn’t even need to code!

Now, when you display your branded hashtag feed in your food blog, you’re guaranteed to show only the posts relevant to your blog’s hashtag. 

As a result, it’s easier to gain your site visitors’ trust with the power of user-generated content. 

Grow your blog with Instagram Feed Pro now! 

In this post, we’ve shared top tricks you can do with Instagram Feed Pro so you can get more followers, boost your engagement and supercharge your sales. 

As you can see, it’s the best Instagram feed plugin you can use to grow your food blog in WordPress. It’s easy to use, affordable, fast and has all the features you need to promote your food blog online.

What are you waiting for? 

Get started with Instagram Feed Pro today

Instagram Feed Pro comes with a 30-day money-back guarantee. This means you can freely test Instagram Feed Pro for 30 days so you can see if it’s the right fit for your food blog. And if it’s not, you can get your money back – 100%.