Roundup posts are content powerhouses.

They pull readers in, build authority, and skyrocket your social shares. If you do it right, that is. But you can't just write a roundup post and expect people to love it. You must bring value to readers' lives.

And that's why I wrote this post. I'm here to show you step-by-step how to write a roundup post your audience loves.

So, let's get started.

What is a roundup post?

Think of a roundup post as a curated collection of ideas, tips, or tools focused on a specific topic.

Unlike a typical blog post with just one author's perspective, roundups get information from multiple sources. And there are three types of roundups you often see:

  1. Expert roundups: Find experts in your niche or industry influencers and create a roundup post of experts sharing their thoughts.
  2. Content roundups: Gather your best blog posts or even ones across the web and put them in a roundup! Many people often do a weekly roundup or monthly roundup of their best posts.
  3. Product roundups: Affiliate marketing products, hotels, restaurants, or a simple “Best” list are great product roundups. These help spread the word about different products or services.

Roundup posts have a unique advantage over regular articles.

They give readers multiple perspectives, which saves time on research. Plus, they position the blogger who created the roundup as an authority in their field.

Why create a roundup post?

You're already creating blog posts, so why take the time and effort (and it takes a lot!) to create a roundup post?

Because they're one of the best types of content to get shares and links.

Just check this study by Backlinko:

Number of referring domains vs social shares based on post type by Backlinko

But it goes beyond that. Here are a few reasons to use roundup posts on your site:

  1. Get your content shared: Roundup posts are like social media magnets, attracting likes, shares, and new followers. In fact, roundup articles get over 200% more shares than how-to posts and infographics.
  2. Become a go-to resource: Pack your post with value. It'll become the article people bookmark and reference for months.
  3. Build your network: Collaborating with experts is one way to make connections and grow your reach as they share your roundup with their audiences.
  4. Grow your email list: You get fresh eyes on your post and can offer a roundup-related bonus for signing up — instant list growth!
  5. Link building: As mentioned above, you don't just build relationships. You also build high-quality links to a piece of content to help raise your website's authority!

So, it's perfect for your target audience and GREAT for your content marketing!

How to create a roundup post

I recommend using the best WordPress list plugin (and our plugin), Tasty Roundups.

Tasty Roundups helps you quickly curate content into beautiful roundups built to shine in the search results. And it takes a fraction of the time to create compared to normal roundups!

YouTube video

So grab a subscription to Tasty Roundups (or save money with all four plugins!), and it's simple to get started.

First, add a new WordPress block to your post/page. Then, choose the Tasty Roundup block.

The Tasty Roundups WordPress block

Then, your first card block will appear in the post, and you can start adding information to populate your roundup post.

A sample Tasty Roundups card in the WordPress block editor

But first, decide where you'll get your roundup post information from:

Option 1: Use your posts

I know how it is for bloggers. You put so much time and effort into your posts. It'd be great if you could get maximum value from them, right?

So why not reuse them for a roundup post?

Whether it's your favorite recipes, products, or all-time favorite posts — it's super easy to make with Tasty Roundups.

First, type your post name into the Search bar and find your post. Then, choose the + Add button next to the post to add it.

An example of using Tasty Roundups to create a roundup of the best recipe posts

Tasty Roundups automatically pulls the post title, link, and excerpt from internal posts so that you can save a bit more time.

Then, to add more, you can repeat the process until you have all the posts you need!

Option 2: Use other people's posts

Let's imagine you're using external posts to create a recipe roundup of the best chocolate cake recipes!

That's also easy with Tasty Roundups! Instead of typing your post name in the search bar, you click the + Add Post Manually button.

The Add Post Manually button in Tasty Roundups

The main difference between using outbound links and internal links is that you must enter the information yourself. For example, you must upload or add the image, title, description, and a link to the post. So it does require a bit more work.

Also, here's an extra tip: to add the link, select the block and click the link icon like adding a normal link!

The link icon to add a link to a Tasty Roundup post

The great thing about using Tasty Roundups is that your post follows a pattern that readers easily understand. No fiddling around with settings or code needed.

Option 3: Enter the information yourself

Lastly, you can post a simple roundup with no links!

This follows a similar pattern to adding external links because you must enter the title, description, and image yourself. But it's a great way to have a beautiful roundup that doesn't take very long to create. For example, Tasty Roundups saved us tons of time making our Best Affiliate Programs for DIY post!

Michaels affiliate program details from a Tasty Roundup card

It's not only organized and easy to understand, but it also catches readers' eyes!

Ready to create a roundup post? 

Now that you're an expert in roundup posts, I'm sure you're eager to start.

So go on and grab Tasty Roundups and start publishing! Or, check out our full suite of Tasty Plugins and boost your blog presence today! I'm excited to see what you'll create and the success you'll have with your brain and Tasty Roundups' ease of use.

And if you want more curation tips and tricks? Check out how to create an expert roundup and our Best Content Curation Software for WordPress (where you'll see a demo of our plugin!).