Looking to promote your blog on Pinterest? We’ve got you covered. Today, we’ll show you how to get traffic from Pinterest in 6 easy ways.

Wondering how to get traffic from Pinterest and drive more visitors to your site?

Look no further! Pinterest is a fantastic place to share your content, with millions of active monthly users. That's a lot of potential readers for your blog!

Don't worry if you're new to Pinterest or just need a refresher.

Our step-by-step guide will take you through how to promote on Pinterest, from setting up a business account to creating eye-catching pins and using hashtags like a pro!

In this blog, we’ll use some examples of food and food blogging, but the techniques we share can be used by anyone looking to increase their blog traffic! ?

Let’s get started!

1. Set Up a Pinterest Business Account

When it comes to using Pinterest for blogging, we highly suggest creating a business account (you can either create a new account or convert your existing account .)

Wondering how to use Pinterest to promote your business? Having a business account on Pinterest is essential for any blogger or business owner looking to promote their content and drive traffic to their website.

Here are some reasons why:

  • ? Rich Pins: Level up with a business account and unlock Rich Pins! These special pins spill the beans on your content, sharing pricing and availability. Users love 'em, and they boost click-through rates to your website.
  • ? Analytics: Get ready for some sweet analytics! Pinterest's marketing analytics offer insights on your audience, engagement, and pin performance. It's like having your own spy network, guiding you to create content that hits the mark.
  • ? Ads: Grab your marketing hat and dive into Pinterest ads. With a business account, you can create targeted product ads for specific demographics, interests, and behaviors. It's a superpower that expands your reach and drives traffic to your blog.
  • ? Promoted Pins: Take your best pins to the next level with Promoted Pins. Boost their reach by paying to show them to more people. More views, more clicks, and more chances of gaining loyal readers (and customers).

2. Claim Your Website on Pinterest

Claiming your website is a total breeze, and it's a crucial step in the setup process!

Think of it as raising your hand and saying, “Hey Pinterest, this website is mine!” ?

By claiming your website, you're letting Pinterest know that you're the boss of that specific domain.

And guess what? It comes with some sweet perks!

? Any pins that include your domain will be attributed to your Pinterest account, which allows you to add your URL to your profile, gives you access to Pinterest Analytics, and enables Rich Pins for your account.

To keep things simple, we'll guide you through the process of claiming a WordPress website (the go-to platform to create a food blog) using the Yoast SEO plugin.

Not using Yoast? Fear not. Pinterest has instructions for claiming websites from various other providers too.

1. Start by clicking on your profile picture located in the top right corner of Pinterest to access your Settings.

Pinterest Settings

2. Within the settings menu, go to “Claimed Accounts” and click on “Claim” next to “Websites.”

Claim Website on Pinterest

3. Copy the HTML tag on the left side of the window.

Claim your website on Pinterest HTML tag

4. Paste your HTML tag into the Yoast SEO settings on your WordPress blog.

Pinterest Code

5. After clicking on the HTML tag, click “Continue.”

Copy HTML Code to Verify Website on Pinterest

6. Enter your URL and click “Verify.”

Claim your website on Pinterest

Ta-da! You did it!

Your WordPress website is officially verified on Pinterest. Usually, it takes around 24-72 hours for Pinterest to complete the verification process.

? Keep an eye on your inbox because they'll shoot you an email once your site is verified.

Pro Tip: If you encounter any issues with verification after adding the verification code, you may need to clear your WordPress cache. Give it a try, and you should be all set!

3. Apply for Rich Pins

Once your account is set up and you’ve claimed your website you can now apply for Rich Pins!

Rich Pins are different from regular Pins. They automatically pull info from your website to display on your Pins. This extra info makes it more likely that users will click through to your blog and explore your content.

Three Types of Rich Pins

  • Article Rich Pins: Ever wonder, “How do I promote my Pinterest article?” To promote an article on Pinterest, you need Article Rich Pins. They're all about blog posts. These pins display the title, meta description, and author, making your content more enticing.
  • Recipe Rich Pins: Hungry for more? Recipe Rich Pins got you covered. They showcase the title, service size, cook time, ratings, and a mouthwatering list of ingredients.
  • Product Rich Pins: If you're all about selling products, these pins are your secret weapon. When linked to product pages, they automatically update with the latest pricing and availability info. Stay on top of the game!

Just like claiming your website, applying for Rich Pins is another super easy, but crucial step in how to promote your business on Pinterest!

Calling all food bloggers! ?‍? Here's a sweet deal for you. If you're using a recipe card plugin that implements recipe schema (like Tasty Recipes), Pinterest will automatically fetch all the necessary metadata for you. No extra steps required!

How to Apply for Rich Pins

Ready to level up with Rich Pins?

To apply for them, you need to add metadata to your website. For this, you've got two options: manually or with a plugin.

Now, doing so manually can be quite complex and time-consuming. Pinterest offers details here about adding metadata to your site manually.

But don't worry, we've got your back! We'll guide you through the process of applying for Rich Pins with a plugin.

1. If you have Yoast SEO:

  • Log into your WordPress dashboard.
  • Go to SEO.
  • Click on Social.
  • Select the “Facebook” tab.
  • Enable the option “Add Open Graph metadata”.
  • Save your changes.

2. Go to Pinterest’s Rich Pin Validator.

3. Paste a URL for your webpage into the field at the bottom and click “Validate.”

How to Apply for Rich Pins

4. Once the markup has been validated, click “Apply Now” to apply to have Rich Pins appear for your website URLs.

That’s it! ?

Once you've applied for Rich Pins, any content on your site with metadata will turn into a Rich Pin when a user saves it.

Important Note: You only need to validate and click “Apply Now” for one link on your site to enable Rich Pins across your whole domain.

4. Optimize Your Pinterest Boards

Let's dive into the exciting part: creating Pinterest boards and pins!

Creating visual content is an important part of your Pinterest marketing strategy; the more click-worthy it is, the more visitors you’ll get to your site.

*Insert Pinterest Board Custom HMTL*

1. Start with Relevant Boards ✔️

  • Begin by creating around 10 boards that align with your blog topics and audience.
  • Stay within your niche to cater to your target audience's interests.

2. Pin and Select Cover Images ✔️

  • Pin 10-20 relevant pins to each board.
  • Choose a different cover image each time you create a board.

3. Create a Branded Board ✔️

  • Alongside topic boards, make sure to create a “branded board” that includes your blog name.
  • For instance, “Most Popular BLOG NAME Posts” works well. This helps your audience quickly find your blog content when they visit your Pinterest profile.

4. Add Descriptions ✔️

  • Descriptions add context, not only for your audience but also for Pinterest itself.
  • These descriptions boost traffic, engagement, and reach, so it's worth the effort.

Remember, your Pinterest account should guide people to your content. So, unleash your creativity, create enticing boards, and let your profile shine with your unique style!

5. Create Click-Worthy Pins

Get ready to level up your Pinterest game! ?

We've compiled a concise yet powerful list of tips to help you create and optimize your pins, write descriptions and titles, make the most of hashtags, and strategically use keywords.

These insights will boost your Pinterest SEO, attract the right audience, and maximize your content's visibility in search engines.


  • Canva is our recommended tool for creating Pinterest pins that work on desktop and mobile devices. It's free, provides templates, and no graphic design skills are needed.
  • Create 2-4 custom images per post (using different photos, fonts, and colors), to give your audience more options when pinning images.
  • Remember to pin plain photos too, as some users prefer them over images with text.

Before you start designing, be sure to check out our best practices to give you some ideas for designing top-performing pins!

Pinterest Pins

Descriptions and Titles

  • Descriptions still matter for Pinterest SEO, even though front-end users can't see them anymore.
  • Pinterest descriptions help the algorithm determine relevance, ensuring users find what they type in Pinterest’s search bar.
  • Titles play a vital role in encouraging clicks. Keep them within 100 characters.


  • Yes, hashtags work on Pinterest! Use them when you create pins to organize content and make them more discoverable.
  • Be specific with hashtags, using relevant terms for the content you're sharing.
  • Stick to 3-4 hashtags to avoid appearing spammy.

Check out our post on Pinterest hashtags for more tips and tricks!

Pinterest Hashtags


  • Keywords are crucial for Pinterest's algorithm, just like in Google searches.
  • Utilize keywords in your profile, board titles and descriptions, pin titles and descriptions, image names, blog post meta descriptions, and alt text.
  • Focus on using keywords specific to your audience and their search intent, staying within your niche.

By following these tips on how to promote on Pinterest for free, you'll optimize your Pinterest presence and attract the right audience to your content!

6. Download the Tasty Pins Plugin

Tasty Pins

Looking to upgrade your digital marketing strategy for Pinterest?

Let us introduce a handy tool called Tasty Pins, designed specifically to optimize your Pinterest presence and skyrocket your blog's visibility.

Here's how it helps you get that coveted traffic:

  • SEO Superpowers: Tasty Pins allows you to add hidden Pinterest-specific descriptions and alt text to your images, making your pins more discoverable by Pinterest's algorithm. This means more exposure for your blog and increased chances of driving traffic.
  • Pinterest-Happy Descriptions: Crafting captivating pin descriptions is a breeze with Tasty Pins. You can write keyword-rich descriptions that not only entice Pinterest users but also boost your search visibility. It's a win-win situation for attracting clicks and driving traffic to your blog.
  • Control Over Pinning: Tasty Pins gives you full control over your pinning strategy. You can designate specific images as “hidden” to prevent them from being pinned, ensuring that only the best, most optimized images represent your blog on Pinterest.

So, if you're serious about harnessing the power of Pinterest’s social media platform to drive traffic to your blog, Tasty Pins is your secret weapon.

That’s All For Now!

You made it! There’s a lot to learn when it comes to how to use Pinterest for blogging. We hope these steps come in handy as you step up your Pinterest strategy! 

Be sure to check out our other blog posts to learn more: