Lori at The Kitchen Whisperer doesn’t just wear a chef’s hat — she wears a lot of hats.
She’s a software engineer, trained chef, certified pizzaiolo, grill and pit master, and food blogger!
She’s also been perfecting and sharing recipes for 25 years, long before social media was even a thing. When people asked for her recipes, she had to type them out over and over again. But then, her friends convinced her to start a food blog for easier sharing.
That simple decision changed everything.
Building and managing a food blog quickly became her passion, but it was time-consuming. Then, she found WP Tasty to help her speed up the process without sacrificing what made her site shine.
Before WP Tasty: A Software Engineer Buried in Code
Lori's website is an extension of her. The Kitchen Whisperer is her brand, her passion, and it needed to look just right.
But back in the early days of food blogging, recipe card plugins were clunky and unreliable. She didn’t trust them with her site’s security, speed, or SEO.
“Before WP Tasty, I would literally hard-code every single line.”
Hard coding every single recipe card was exhausting and repetitive. She wanted her site to look clean and consistent, but that meant endless tweaking, styling, and troubleshooting CSS.
And creating content like recipe roundups? Forget it. 🙅♀️ Copying, pasting, and resizing images took hours.
Lori needed a faster, easier way. And then she found WP Tasty.
Finding a Smoother Recipe for Food Blogging
Lori discovered WP Tasty at a blogging conference.
After answering her questions and testing it for herself, she knew it wasn’t just another plugin. It was exactly what she needed.
With WP Tasty, Lori gets:
✔ Beautiful, formatted recipe cards to match her site.
✔ A linking tool that automated her internal and affiliate linking process.
✔ A roundup plugin that finally made content curation easy.
And installing them?
“Smooth as BUTTAH. Easy as pie.” 🧈
How WP Tasty Saves Lori Hours on Her Blog
- Tasty Recipes: From Hours of Hard Coding to Easy Styling in Seconds
- Tasty Links: Set It and Forget It (And Earn While You Do!)
- Tasty Roundups: The Quickest Way to Repurpose Your Best Content
Tasty Recipes: From Hours of Hard Coding to Easy Styling in Seconds
Before using our WordPress recipe plugin (Tasty Recipes), Lori had to hard-code and style every recipe card individually.
She spent hours styling and structuring recipe cards, images, recipe schema, ingredients, and more.
Now? She just fills out the recipe card template, and it works.
A few clicks turn a simple template into a beautifully formatted, ready-to-go recipe — just like her Mom’s Stuffed Cabbage Roll Recipe. This is the one she mentions in the video above!
Lori especially loves how easy styling the recipe cards is from the beginning.
“Out of the box, there are so many customizations you can use. You can choose your colors, how you want it to look, etc. It's just so easy to use — it’s incredible.”
Lori estimates WP Tasty saves her several hours per post, giving her more time to focus on what she loves – connecting with her TKW family.
Tasty Links: Set It and Forget It (And Earn While You Do!)
As an engineer, Lori is very particular about what product(s) she recommends. Repeatable quality is everything to her. So, when she links to something, she truly stands behind it.
Her affiliate links need to be accurate, up-to-date, and easy to manage. And that's why she uses Tasty Links to do so.
“Tasty Links is a great way to get passive income. I can link to the vanilla I ALWAYS use on my Amazon Storefront — set it once and let it go.”
Take her Vanilla Paste collaboration with Rodelle as an example. 👇
She simply creates a new Tasty Link. Then, add “Vanilla” or “Vanilla Paste” as keywords in Tasty Links. Now, every time she mentions those words in a post, her affiliate link automatically appears like magic! 🪄
She can even turn that link into a clickable image using the featured link block, making it easier for her TKW family to shop her recommendations.
Tasty Roundups: The Quickest Way to Repurpose Your Best Content
For Lori, Tasty Roundups isn’t just convenient. It’s essential.
Before Tasty Roundups, creating roundups took SO much time. Copying links, resizing images, and formatting everything manually. If she wanted to put together a collection of her best soup recipes, it took hours to do it right. 🕰️
Now? She can create a beautiful, organized roundup in minutes. Just like the ones below (45 Game Day Recipes & 40 Meatless Recipes).
With Tasty Roundups, she adds the Tasty Roundups block in WordPress and chooses the recipes she wants to add to the roundup.
Then, the plugin automatically pulls in the featured images, links, ratings, and more. Plus, it's super easy to style. Before you know it, it's formatted beautifully and ready to publish.
“A post that would have taken me about two hours… I can get it done in 10 minutes. Someone like me who works as much as I do, that hour and 50 minutes? That’s priceless. That's a nap or going outside to feel the sun on my face.”
Not only does it save her tons of time, but it helps her give new life to older posts and drive more traffic to them.
Out of all the WP Tasty plugins, Tasty Roundups is Lori’s favorite. She loves it not just because it’s easy but because it’s a total lifesaver for busy bloggers like her.
The Kitchen Whisperer's Top Tips for Food Bloggers
Lori built The Kitchen Whisperer from scratch.
All while balancing a full-time engineering career PLUS putting in 40+ hours a week to grow her business. Each blog post alone takes about 25 hours from start to finish. TKW is not just a side project. It's her life. (And we love that for her! 👏🏻)
Lori's advice for you?
“If you put in the time, dedication, and prove yourself as authoritative, trustworthy, and create your own content, you CAN make a living at it.”
But, it's important to always remember to:
✔ Be yourself. Don’t be what you think your audience wants. Be YOU and be the best version of you.
✔ Trust the process. Success isn’t overnight. It takes time, dedication, and consistency to build something great.
✔ Ignore the haters. Keyboard warriors exist. Keep doing what you love.
✔ Ask her for help. She's here to build a family, not gatekeep. There’s always room at her table for everyone to succeed.
WP Tasty: Time-Saving Plugins You Can Trust
Lori knows trust is everything, especially as a developer.
“As a developer, it’s hard to put trust in something you don't develop. But I TRUST WP Tasty.
If they came out with another product tomorrow that made my life easier, I’d say, ‘Here, take my money.’ That’s the level of trust I have in this company.”
That kind of trust? It means everything to us.
We know creating great content takes time. We also know that food bloggers put so much of their heart, soul, and probably a little flour into their content.
WP Tasty helps you get that time back.
With our plugins, you spend LESS time fighting formatting, fixing SEO, and updating links. And you spend MORE time cooking, creating, and connecting with your audience.