When I asked Caroline how Whipped the Blog felt before the refresh, she laughed and said, “Like an old house that needs a remodel.”
Whipped the Blog started in 2007 and was full of recipes and memories. But it also had a glitchy theme, old PDF recipes, and hundreds of posts that needed help. She was torn between letting it fade out and giving it new life.
With the holiday season coming in hot, Caroline made her choice. Refresh.
And with WP Tasty's help, she turned her digital home into a space she loves again — just in time for the busiest blogging season of the year.
Meet Caroline: The hostess of Whipped the Blog's virtual table
Caroline started Whipped the Blog back in 2007, after a photographer friend told her, “You always cook. You always bring people together. You should start a food blog.”
So she bought a Canon Rebel, opened a WordPress site, and started sharing stories and recipes from her kitchen!
Since then, her blog has grown right alongside her life. It’s been:
- A classic food blog
- A “top mom blog” when her kids were little
- And now, a cozy mix of food, drink, and conversation
But one thing has never changed: Caroline wants readers to feel like they’re pulling up a chair at her virtual table — welcome, warm, and part of her story.
And she’s done that beautifully. I felt it instantly while reading her Witches' Blood Punch, banana bread story, and other seasonal hosting posts.
But like any long-running blog…it had its challenges.
The turning point that led Whipped the Blog to the WP Tasty refresh
After 15 years of blogging, Caroline faced some tough challenges.
Her theme was breaking. Her tools were outdated. Converting recipes into PDFs was eating up hours.
She had 500-600 old posts needing updates and seasonal content begging for attention.
More than once, she wondered:
“Do I keep paying for hosting…or just let this be part of my past?”
But every time she checked her analytics, she saw:
Halloween drinks spiking in October. Banana bread holding steady. Readers still visiting, still baking, still caring.
Caroline decided to stick with it and refresh. She already had the full WP Tasty bundle. The visual and backend refresh finally let her put all four plugins to work.
What changed when Caroline put WP Tasty to work
Caroline hit refresh before the holiday rush… and wow, did it pay off.
If you want to do the same, Black Friday is the easiest moment to jump in. Save up to $175 on the full WP Tasty bundle.
Tasty Recipes turned PDF headaches into beautiful recipe cards in minutes
Before the refresh, creating recipe PDFs was a two-hour ordeal for each post.
Now, Caroline uses our WordPress recipe plugin to create beautiful recipe cards in just five minutes.
She started by updating her top posts and seasonal content first. The clean design, jump-to-recipe button, and serving size scaling made her recipes easier to use overnight.
The results spoke for themselves.
Her Witches' Blood Punch saw a 200%+ increase in traffic after adding a proper recipe card and pin. Her classic banana bread recipe saw a similar boost. Once it had a recipe card and schema, it climbed back into her top-ranking pages.
Tasty Pins gave her blog photos a one-click way to bring in Pinterest traffic
Caroline has more than 500 posts on her blog and tons of beautiful photos.
But readers didn’t have an easy way to save anything. If someone found her Halloween punch in early October, they had no way to pin it for later. All that potential Pinterest traffic was quietly slipping by.
When she turned on her WordPress Pinterest plugin, that changed.
Instantly, the Pinterest save button popped up on her blog photos. Readers could pin her recipes with one click. Plus, she could choose which images she wanted people to save.
And she didn’t have to dig through years of content. It all just…worked.
“When I refreshed my blog, it felt overwhelming. I had nearly 600 posts. But when I turned on Tasty Pins, it was like a magic wand. One button, and every image on my blog became pinnable.”
Very quickly, her seasonal posts started getting more attention as readers began saving and sharing her recipes to Pinterest.
Tasty Links helped her send readers to the right recipes automatically
When Caroline first tried our WordPress link plugin, she started with one simple word: waffle. 🧇
In seconds, every mention of waffles across 600+ posts was linked to exactly where she wanted.
Now, when readers are scrolling an old story and see her mention waffles, they can click straight into the recipe instead of wondering which one she means.
That one little test showed her what was possible:
- She sets up smart internal links in minutes
- She automatically guides readers to her best content
- She’s laying the groundwork for future affiliate links (like, a waffle maker + mixing bowls)
All from typing a single word.
Tasty Roundups revived old, once popular posts in minutes
After Caroline’s new theme was in place, she was finally using Tasty Roundups the way she wanted to.
Now she pulls together a curated roundup in about 15–20 minutes.
Her 7 easy cookie recipes for beginner bakers roundup is a perfect example. Readers immediately started clicking into older treats they’d never noticed before. One even told her, “I never saw that cookie recipe before!”
She’s also using Tasty Roundups to curate external ideas, like her 10 fun cheeseball appetizer ideas for holiday parties. Both kinds of posts gave her a nice bump in page views as readers hopped from one recipe to the next.
What she loves most is how these quick roundups help her ride the wave of holiday traffic.
Old cookies, cozy appetizers, and past party recipes finally get their moment again. And she doesn't have to bake or photograph anything new.
Don’t let another season slip by — Black Friday is your moment
If your blog is starting to feel like Caroline’s “old house,” this season is the perfect time for a refresh.
That’s exactly what Caroline did with Whipped the Blog. She refreshed her theme and her most important posts. That, paired with the right tools, brought her older recipes back to life.
This Black Friday, the WP Tasty All Access Bundle gives you everything you need to do the same. Beautiful recipe cards, a Pinterest save button, automatic links, and quick roundups — all at the best price of the year.
Your blog already has good bones. Don’t let another holiday season pass before readers see it.