Instacart Affiliate Program: Bye Tastemakers, Hello Impact!

Heard about the Instacart affiliate program and wondering what the buzz is about?

🍨 Here’s the scoop: it’s a way for bloggers to make money when readers shop ingredients through Instacart.

Instacart recently moved its program from Tastemakers to Impact. So, if you want to earn today, you’ll need to sign up through Impact and use your own Impact ID.

Now, let me break down how it works.

How much can I make with Instacart’s affiliate program?

Now, Instacart's affiliate program isn’t a get-rich-quick thing. But it is an easy, beginner-friendly way for food bloggers to add another stream of income while making life a little smoother for readers.

Here’s how payouts typically work:

• 5% commission on grocery orders made through your affiliate link (within a 7-day window).
• In some cases, $10 per new customer order (terms can vary depending on Instacart’s current promos in Impact)

So if someone spends $100 on groceries through your link, you’d earn about $5. Enough for a latte, a bag of chocolate chips, or that new prop you’ve been eyeing for food photos.

How the Instacart affiliate program works

You've heard of the Instacart grocery delivery service that became a lifeline during the pandemic. You can find recipes on Instacart and have the ingredients you need dropped at your doorstep.

But did you know there's also an Instacart affiliate program? Yep, it's true!

Joining the Instacart affiliate program makes it super easy for your readers to order all the ingredients they need to recreate your delicious recipes.

Then, if you share your Instacart link and someone buys, you earn a commission for every order they place. 

I'll show you exactly how to do it:

1. Sign up for the Instacart affiliate program through Impact

The first step to start earning? Join the Instacart affiliate program on Impact.

It’s completely free and only takes a few minutes.

You just need to be at least 18 years old and a U.S. resident.

After you get your stamp of approval, you get your own Impact affiliate ID. Plus, handy tools to start creating and tracking shoppable recipes for your blog.

2. Use an Instacart plugin for easy recipe shopping

To get an Instacart button for your recipes, you can add code to your site manually. Or, you can get it automatically with a WordPress Instacart plugin like Tasty Recipes.

When you use a WordPress recipe plugin that pairs with Instacart, all your recipe cards have a button that lets your readers easily add all the items in your recipe to their Instacart.

Here’s what it looks like on a recipe card.

Using the Instacart feature means you now have Instacart shoppable recipes. 

Your readers can easily add your recipe ingredients to their cart. An Instacart personal shopper will then deliver their groceries. With this pickup service, they skip the grocery store, and you make money.

It's a win-win.

It's one small button that does a lot for your readers, website, and your revenue!

And the best part? It's as easy as installing the plugin and adding your Impact ID!

Link individual ingredients and items to your recipes

Your readers might not always want to order their entire grocery list through Instacart.

Maybe they already have some of the ingredients, or they prefer to shop in person. But they might still be interested in that fancy olive oil you used or the specific brand of spices that make your recipe so flavorful. By linking individual ingredients, you're giving your readers more options.

Tasty Links, the handy WordPress affiliate plugin, simplifies this whole process.

It automatically adds your affiliate links to specific ingredients or kitchen tools within your recipe cards or blog posts.

With Tasty Links, you can:

• Automatically link keywords: Set up keywords like “olive oil,” “garlic powder,” or “baking sheet” to instantly become affiliate links.
• Control your Links: Choose where your links show up, add disclosures
• Turn links into click-tempting images: Create eye-catching “featured link” boxes.

Tasty Links isn't just about Instacart. It works with any affiliate program. This way, you have the freedom to promote what you love.

Affiliate marketing beyond the Instacart affiliate program

The Instacart affiliate program is just one of many ways to make money from your food blog.

There are tons of affiliate products out there waiting to be discovered.

• Kitchen gadgets and ingredients
• Cookware
• Online cooking courses
• And so much more

So, don't stop with Instacart! Explore other food affiliate programs that match your niche and audience's online shopping interests.

Hungry for more affiliate marketing tips and tricks? Head over to the WP Tasty blog and YouTube channel for a feast of resources to help you grow your food blog.