Parenting is a good niche for affiliate marketing.
After all, people are always having kids, and those little ones need a lot of stuff! From diapers and toys to clothes and books, the parenting niche is a hotspot for affiliate marketing.
As a parenting blogger, you're the go-to source! You know what stuff works (and what doesn't!), and your readers trust your recommendations. So, why not join a few parenting affiliate programs so you can earn money by recommending the products you already love and use?
It's like getting paid to be a super parent! 🦸♀️
In this guide, I'll share the best parenting affiliate programs for content creators like you. I'll also give you some tips on how to choose the best programs and make the most of them.
So let's get right to them!
Parenting affiliate programs for education & support
1. Tinyhood
Tinyhood is basically a school for new parents!
They have online classes and videos that teach you what you need to know for every stage of parenthood. Learn about feeding, sleeping, changing diapers, and even how your baby will grow and change.
What's the Tinyhood affiliate program like?
- Up to 15% commission
- Affiliate cookies last 30 days
- Banners and affiliate links for your site and socials
- Stay in the know about new classes, products, and deals
Who's a good fit?
Parenting bloggers, doulas, or anyone who works with new parents.
How to join: Sign up on their site. They're part of the Impact affiliate network.
2. Positive Parenting Solutions
Wish there was a way to swap shouting for happy parenting? 📣 Positive Parenting Solutions might just have it!
They have online courses and resources packed with advice, like their 7-Step Parenting Success System class. Plus, you can try out a free class before making any commitments.
What's the Positive Parenting Solutions affiliate program like?
- Get 40% commission on all sales (Hello, high ticket parenting affiliate program!
- 60-day cookie length
- Automated sales funnel to help you convert your audience
Who's a good fit?
Parenting bloggers, family therapists, or anyone who wants to help parents and families.
How to join: Sign up on their site.
3. Parenting Simply
Parenting Simply is like a treasure map for raising happy and well-behaved kids! 🗺️
Adina Soclof, a speech therapist who loves helping families, created this website. It has online courses and resources that teach parents how to be better parents. You can learn how to connect with your kids and create a peaceful home.
What's the Parenting Simply affiliate program like?
- 40% commission per sale (another high-paying parenting affiliate program!)
- 1-year cookies
- Free articles, promo tools, and more
Who's a good fit?
Parenting bloggers and influencers, teachers, or anyone who loves helping families.
How to join: Fill out this form.
4. Care.com
Need someone to watch your kids, walk your dog, or help with chores around the house? Care.com can help!
Their site connects families to babysitters, nannies, pet sitters, and other helpers for your family.
What's the Care.com affiliate program like?
- 30 day cookies
- $1 per order
- Links to add to your content
Who's a good fit?
Love a helping hand? ✋ This parenting affiliate program is perfect for parenting bloggers who write about family life or helpful parenting tips.
How to join: Sign up on their site through Impact.
Parenting affiliate programs to match your family's lifestyle
5. Amazon Associates
Amazon. It's where you can buy pretty much anything, from potty training tools and wipes to toys and books…and even a Baby Shusher sleep soother! (Yes, that's a real thing, and it's a lifesaver for parents of newborns!) 👶
What's Amazon's affiliate program like?
- 4-20% commission (depends on the products and services bought)
- 24 hour cookie length
- easy-to-use affiliate links and ways to track what you make
Who's a good fit?
Great for any parenting blogger who wants to recommend a wide variety of products. This also makes it one of the better parenting affiliate programs for beginners.
How to join:
It's pretty easy. Just sign up on the Amazon Associates site. Have a solid social media presence, too? You can join Amazon Influencers.
⭐️ After you join, check out my guide on how to add Amazon affiliate product images to your blog posts with Tasty Links!
Interested in Tasty Links?
Monetizing your site shouldn’t be hard. Tasty Links makes it easy by managing all your affiliate links and magically inserting them into your posts.
Don’t forget about our 14-day money-back guarantee! Trying out Tasty Links is risk-free!
6. Target
Target run, anyone? I know I'm down! 🙋🏼♀️
If your parenting blog has products from Target, you'll be pumped to know they have an affiliate program too!
What's Target's affiliate program like?
- Up to 8% commission
- 7-day affiliate cookie
- Promos, contests, and sales opportunities
Who's a good fit?
Parenting bloggers who are Target shoppers!
How to join: Become a Target partner through Impact. Or, you can also sign up to be a Target Creator.
7. Disney+
Disney+ is packed with movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic.
Your readers can watch their favorite classics and discover new releases. There are even exclusive originals on Disney+.
What's the Disney+ partner program like?
- $11-$16 per sign up
- 30-day cookie
- Links, banners, and landing pages to start promoting
Who's a good fit?
Family bloggers, entertainment enthusiasts, or anyone with an audience who loves Disney.
How to join: Head to the Disney+ partner page here and sign up.
8. Instacart
Instacart is an online grocery delivery service where you shop for groceries from local stores and have them delivered to your doorstep. It's perfect for busy parents like you.
But did you know Instacart has a food affiliate program for recipe content, Instacart Tastemakers? If you're a parent blogger who shares recipes, you can make money through that content with Instacart.
Not creating recipe content? Create product collections on Instacart and make those lists shareable by creating a shoppable link.
What's Instacart's affiliate program like?
- 3% commission on Instacart buys via your shoppable recipes or links.
- 7 day cookie
- shoppable lists, recipe buttons, and more
But wait, it gets better. Instacart is built-in to WP Tasty's WordPress recipe plugin, Tasty Recipes. Without any coding, you can make money from your recipes and make them shoppable.
Who's a good fit?
Food bloggers, recipe creators, and anyone who shares recipes or meal ideas online. It's especially helpful for parenting bloggers who want to make their recipes easy to shop for busy parents!
How to join: Sign up for the Instacart Tastemakers program here.
Interested in trying Tasty Recipes?
With our easy-to-use, customizable recipe card plugin, Tasty Recipes helps you look good — and your recipes look even better.
Take a look at all Tasty Recipes has to offer.
Also, don’t forget about our 14-day money-back guarantee! Trying Tasty Recipes is risk-free!
9. Earth Mama
Earth Mama Organics is like a warm hug for your skin!
They make gentle and safe products for mamas and babies, using only the good stuff from nature. No harsh chemicals here! You'll find everything from soothing lotions to calming bath products and more.
What's Earth Mama's affiliate program like?
- 15% commission
- 30 day cookie
- shopping links for your blog and socials
- Special promos through the year
Who's a good fit?
Parenting bloggers, health and wellness bloggers, or anyone who loves sharing natural and safe products.
How to join: Apply on Earth Mama's website.
Parenting affiliate programs for clothes, gear, and essentials
10. Gerber Childrenswear
Gerber Childrenswear is famous for quality, comfy infant and toddler clothes.
They have everything for little ones, from bodysuits and pants to dresses and skirts. Not to mention the cutest bedding and bath items too!
What's the Gerber Childrenswear affiliate program like?
- Commission rates based on a percentage of sale
- Affiliate cookie lasts 30 days
- Access to an affiliate team, links, and creatives
Who's a good fit?
Calling all the dad and mom bloggers! Gerber is a trusted household brand, so you may be interested in promoting its products on your own affiliate marketing website!
How to join: Signing up is free and easy via CJ Affiliate.
11. SkipHop + OshKosh + Carter's
SkipHop, OshKosh, and Carter's are three awesome brands that make clothes, toys, and other cool stuff for babies and toddlers.
They have everything from cute outfits and cozy pajamas to fun toys and helpful diaper bags.
What's the SkipHop + OshKosh + Carter's affiliate program like?
- 2%-15% commission
- 14-day cookie window
- Marketing tutorials to help you
Who's a good fit?
Parenting bloggers who love sharing fun and helpful products for babies and toddlers.
How to join: Visit SkipHop + OshKosh + Carter's website.
12. Bloom
Bloom Baby makes beautiful and eco-friendly baby products!
They have cool cribs, cozy cocoons, and stylish high chairs that are perfect for modern families.
What's Bloom's affiliate program offer?
- 10% commission
- 90 day cookies
- Regular promos
- Dedicated affiliate management team
Who's a good fit?
Parenting bloggers who love sharing stylish and sustainable baby products.
How to join: You can join the Bloom Baby affiliate program for free through ShareASale.
13. Maxi Cosi
Maxi-Cosi makes top-quality car seats, strollers, and other baby gear to keep little ones safe and comfy on the go.
They make car seats and strollers that are safe, stylish, and easy to use.
What's Maxi Cosi's affiliate program like?
- 5% commission on every sale
- 30 day affiliate cookies
- Banners for your site
- Private commission and special promos
Who's a good fit?
Parenting bloggers or baby gear reviewers
How to join: Sign up on their site through Impact.
Parenting affiliate programs for playful learning
14. Slumberkins
Slumberkins are adorable, cuddly creatures that teach kids important things about feelings and how to be kind to themselves!
These cute plush toys come with special cards and books that help little ones learn about self-esteem, confidence, and how to manage their emotions.
What's Slumberkins' affiliate program like?
- 4% commission
- 30-day referral tracking
- Gifting and affiliate opportunities
Who's a good fit?
This is one of the best parenting affiliate programs for parenting bloggers, influencers, and educators who love sharing fun, educational affiliate products for kids.
How to join: Slumberkins' application is a bit longer than most, but you can apply on their site.
15. Lovevery
Lovevery makes awesome toys and play kits for babies and toddlers!
These toys aren't just fun. They're also made to help little ones learn and grow. Each toy is made with safe materials and helps develop important skills like problem-solving, creativity, and fine motor skills.
What's Lovevery's affiliate program like?
- Commission ranges from 10% of sale orders, but when you sell play kits, you get $20-$50 per order
- Text links, banners, and images to use on your site & socials
- Paying affiliates once a month
Who's a good fit?
Love discovering toys that make kids smarter and happier? Then the Lovevery affiliate program is calling your name!
How to join: Join the affiliate or ambassador program through the site.
16. LEGO
With LEGOs, you get to build anything you can imagine, from houses and cars to spaceships and robots.
And with the LEGO affiliate program, you can earn money while sharing your love of LEGOs with your readers. It's like getting paid to play!
What's the LEGO affiliate program like?
- 3-5% commission
- Reporting and sales tracking
- Special newsletters, products, and promos
Who's a good fit?
Parenting bloggers and toy reviewers
How to join: Sign up on their site through Rakuten.
How to choose the right parenting affiliate programs
Choosing the right parenting affiliate programs is a bit like picking the perfect toy for your child. You want something they'll love, that's also good for them!
🧠 Here are a few things to keep in mind:
- Think about your readers: What are they interested in? Choose programs that offer products and services your readers will love. If you write about babies, programs with baby clothes or toys would be a good fit. If you write about travel, programs with travel gear or family-friendly activities would be better.
- Look for higher commission rates: Some affiliate marketing programs pay more than others. Look for programs that give you a good percentage of each sale!
- Check the cookie length: Cookies remember when someone clicks your link. Longer cookie durations give people more time to buy something. That means more chances for you to earn money!
- Choose trusted brands: Only recommend brands that you know and trust. Your readers rely on your honest opinions!
- Look for helpful marketing goodies: Some affiliate programs give you email marketing tips, banners, text links, and other cool stuff to help you promote their products.
Want to learn more about affiliate marketing? Check out my guide for bloggers on How to Start Affiliate Marketing.
Sign up for the best parenting affiliate programs!
You’re welcome to sign up for any of these parenting affiliate program, but I recommend signing up for programs of brands or companies you personally use and love.
You can also find more affiliate marketing programs with these alternatives to Amazon’s affiliate program.
These affiliate programs for parenting bloggers are just my favorites. There are literally hundreds you could choose from. Experiment with a few to see which ones convert the best, pay the most, and your readers love.
Once you choose a few parenting affiliate programs, try a tool to manage all of those links. I swear, it makes your life so much easier.
With the Tasty Links WordPress link plugin, you can automatically create links for specific keywords across your entire site and so much more! Here are a few of our favorite ways to use Tasty Links:
- Automagically add keywords to your posts.
- Control where those links show up.
- Effortlessly add “nofollow” and “sponsored” attributes to your links.
- Set up custom disclosure text to be automatically inserted at the beginning of your post or after each link.
- Let Tasty Links automatically put Amazon affiliate images on your blog for you!
Learn more about what Tasty Links can do for you!
Interested in Tasty Links?
Monetizing your site shouldn’t be hard. Tasty Links makes it easy by managing all your affiliate links and magically inserting them into your posts.
Don’t forget about our 14-day money-back guarantee! Trying out Tasty Links is risk-free!