Top 14 Parenting Affiliate Programs for Bloggers

Are you looking for more ways to diversify your blogging income? Affiliate programs are a great way to share your favorite tried and true products and services AND make money while doing so! It’s as easy as signing up for an affiliate program, sharing your link with your followers, and earning a commission every time someone makes a purchase from your link. 

Thus far, we've gone over the top affiliate programs for food, craft, beauty, and education bloggers. Today, we’re focusing on parenting bloggers! Keep in mind that you don’t have to sign up with all of these programs—just the ones that make sense and are relevant to your blog.

Let's get right to it!

1. Instacart

Instacart is an online grocery delivery and pickup service that allows customers to shop for groceries from local stores through its platform and have them delivered to their doorstep.

Instacart partners with various grocery stores, including Whole Foods, Walmart, Costco, and many others, to provide a convenient and reliable grocery delivery experience.

But did you know Instacart offers an affiliate program for recipe content? If you're a parent blogger that shares recipes for kids or family recipes, you can monetize that content with Instacart.

Even better – Instacart is a built-in feature to WP Tasty's WordPress recipe plugin Tasty Recipes. Without any coding or configuring, you can automatically monetize your recipes and make them shoppable.

Even if you're not creating recipe content, you can create product collections on Instacart and make those lists shareable by creating a shoppable link.

Affiliate program details

• The program is 100% free to join.
• Instacart offers 3% commission on qualifying purchases made on Instacart via your shoppable links or recipe webpage

2. Target

Ah, Target. Everyone's go-to for, um, everything. If your blog features products that can be found on Target, you'll be pleased to know that they have an affiliate program that you can sign up for!

Affiliate program details

• The program is 100% free to join.
• Earn up to 8% commission on popular categories.
• Promotions, contests, and sales opportunities.
• Dedicated program management.
• An affiliate cookie lasts 7 days.

3. Gerber Childrenswear

Gerber Childrenswear was founded in 1928 and has been a leading retailer for infant and toddler apparel and related products in the marketplace. Given that it's a trusted household brand, you may be interested in promoting their products on your own affiliate marketing website!

Affiliate program details

• The program is 100% free to join.
• Commission rates are based on a percentage of a sale.
• Affiliates will have access to an affiliate team as well as a suite of links and creatives.
• An affiliate cookie lasts 30 days.

4. Care.com

Care.com's mission is to help every family at every stage by making care easily accessible. It connects families to nannies, babysitters, tutors, senior caregivers, and even dog walkers. You can count on them to get the care you need for those who matter most in your life!

Affiliate program details

• The program is 100% free to join on Impact.
• Affiliates earn a commission by referring Premium subscribers.
• An affiliate cookie lasts 30 days.

5. Earth Mama

Melinda Olson (the original Earth Mama!) started Earth Mama after learning about medicinal herbs and their healing powers. She believes that we should be able to heal and support our bodies by using what nature has made readily available to us. She originally created soaps, teas, and tinctures, but later evolved the brand to specialize in products for pregnant women, postpartum women, and babies. So whether you're packing your hospital bag or your diaper bag, Earth Mama's got you covered. ?

Affiliate program details

• The program is 100% free to join on ShareaSale.
• Affiliates can earn up to a 20% commission.
• Affiliates gain access to logos and banners for use on their sites.

6. SkipHop + OshKosh + Carter's

The William Carter Company is made up of Skip Hop, OshKosh, and Carter's—some of the largest family brands in the game. If you use any of their products and are interested in promoting them on your blog, we definitely recommend checking out their affiliate program!

Affiliate program details

• The program is 100% free to join on Impact and you can choose which brand you wish to apply for.
• The commission baseline is 2%, but once your application is approved, the team will adjust your rate appropriately based on your site’s promotional method, up to 15%!
• Affiliates will also receive flat-fee bonuses and incentives.
• Affiliates will have access to banners, text links, creative assets, upcoming offers and product launches.
• A dedicated Affiliate Management team to answer any questions you may have.
• An affiliate cookie lasts 14 days.

7. Gap

Since 1969, Gap has been one of the largest clothing retailers. Their mission: to create a retail experience that fits all. Baby Gap combines timeless styles with unmatched quality and comfort, making it an easy choice for parents looking for the best for their children!

Affiliate program details

• The program is 100% free to join on Impact, though Gap.com has stated they will be working with a limited number of high-quality sites.
• Affiliates earn 4% on all regular priced merchandise and 2% on all sale merchandise for the sales they refer to Gap's on a monthly basis.
• Gap.com only accepts sites based in the United States as they do not ship items outside of the US.

8. Lovevery

Jessica and Rod, the founders of Lovevery, offer products that help parents create developmental experiences in the lives of their children. They started out with a play gym, but have since grown to include a play kit subscription, ensuring that toys are meeting every stage of a child's development!

Affiliate program details

• The program is 100% free to join.
• Affiliates will have access to text links, banners, and unique imagery to use on their sites and social media posts.
• Lovevery's default structure includes a generous flat fee for each new Play Kit subscription that affiliates drive, and a percentage of revenue on their standalone items (such as The Play Gym or The Block Set).
• Payouts happen once a month.

9. Crayola

Crayola, best known for its crayons, has been a household name since 1885. The brand has been a go-to for art supplies generation after generation so if you're interested in promoting their products at all, we definitely recommend checking out their affiliate program!

Affiliate program details

• The program is 100% free to join.
• Affiliates can earn up to a 3-5% commission on every sale.
• Affiliates will have access to a dedicated affiliate manager, incentives, and promotions.

10. Bloom

Bloom, founded by four dads, offers products that combine both function and style. Their products are made with sustainable woods, recyclable plastics & metals, and low VOC finishes, so you can feel good about the products you're using!

Affiliate program details

• The program is 100% free to join in ShareaSale.
• Affiliates earn a 10% commission on every sale.
• An affiliate cookie lasts 90 days.

11. Hello Bello

HelloBello, founded by Dax Shepard and Kristen Bell, has one goal in mind: to make all-natural baby products accessible to parents so you don't have to decide between what's best for your baby and what's best for your budget. From diapers to home care products, Hello Bello takes the guesswork out of shopping for your little one!

Affiliate program details

• Applicants must have a public Instagram page, and creator or business account in order to be accepted.
• Affiliates can earn up to an 8% commission on every sale.
• Affiliates will have access to a custom affiliate link to share with their audience and a welcome package of goodies to try out!
• An affiliate cookie lasts 14 days.

12. Maxi-Cosi

The founders of Maxi-Cosi are parents themselves, so they understand the importance of having reliable products for your little ones. For over 35 years, they've designed strollers and travel systems that are functional and innovative, so parents don't have to sweat the small stuff.

Affiliate program details

• The program is 100% free to join.
• Affiliates earn a commission of 4% (or more!) one very sale.
• An affiliate cookie lasts 30 days.

13. LEGO

LEGO was founded way back in 1932 by Ole Kirk Kristiansen and the name itself is name is a combination of the first two letters of the Danish words LEG GODT, meaning “play well”. Whether you're a LEGO fan yourself or your children enjoy them, their affiliate program is definitely worth checking out!

Affiliate program details

• LEGO accepts affiliates from all over the world!
• Affiliates can access a suite of links and banners.
• Affiliates receive exclusive newsletters, product, and special promotion updates.

14. Disney+

It's no secret that Disney+ has been one of the top streaming services for children and adults alike. From Disney classics to new releases,

Affiliate program details

• The program is 100% free to join on Impact.
• Affiliates will have access to hundreds of assets to use on their site.
• Affiliates earn a commission for every user that signs up for Disney+ through their referral link.
• Affiliates will have access to a team who will make sure they're aware of all new releases, Original films and series, and other content their audience will be able to stream.

Start earning!

While you’re welcome to sign up for any affiliate program, we recommend signing up for programs of brands or companies you’ve personally used, especially if you’ve enjoyed your experience working with them! You can also find more commission opportunities with these alternatives to Amazon’s affiliate program.

These affiliate programs for parenting bloggers are just our favorites. There are literally hundreds you could choose from. Experiment with a few to see which ones convert the best, pay the most, and—of course—your readers love. 

Once you choose a few affiliate programs, having a tool to manage all of those links will make your life so much easier.

With Tasty Links, you can automatically create links for specific keywords across your entire site and so much more! Here are a few of our favorite ways to use Tasty Links:

• Automagically add keywords to your posts.
• Control where those links show up.
• Effortlessly add “nofollow” and “sponsored” attributes to your links.
• Set up custom disclosure text to be automatically inserted at the beginning of your post or after each link.
• Let Tasty Links automatically pull your Amazon affiliate images for you!

Learn more about what Tasty Links can do for you!