Did you know that 67% of beauty shoppers turn to influencers and bloggers to discover new products? That means beauty bloggers like you can join, spread the word, and make money with the best beauty affiliate programs.
Why? Because the beauty industry isn't just about pretty faces. It's a big business! $579 billion in revenue…BIG.
When you're in beauty affiliate programs, you get a cut when people click your links and buy products from your content. Like makeup tutorials, unboxing videos of subscription boxes, and so much more.
But every program works differently.
So, I'm here to reveal the top beauty affiliate programs for content creators like you. Plus, share some tips on how to choose the right ones and get the most out of being a beauty influencer!
Best beauty affiliate programs
Like health and wellness blogs (and many other niches), beauty blogging is very flexible!
Focus on things like skin care, anti-aging, makeup, cruelty-free products, haircare, men's grooming, fragrance, or even subscription boxes. The list goes on even further!
Whatever your niche, there are beauty affiliate programs for you.
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1. Amazon Associates
Amazon is an affiliate marketing and e-commerce giant! The champion of retail e-commerce in the US by a long shot.
It has TONS of beauty products and TONS of shoppers. Shoppers love it because they get things fast.
What's Amazon's affiliate program like?
- Up to 10% commission depending on the product category.
- 24-hour cookie duration (shorter than some programs)
- Access to a massive product selection
Your cut tends to be lower than with niche brands, the Amazon Associates program is an excellent way to make passive income.
It has top brand recognition, and there's a good chance your audience already shops there.
Plus, there are endless skincare brands, makeup, AND haircare brands on Amazon. Drugstore faves like Maybelline mascara. Luxury brands and more! That makes it a great choice for bloggers with a wide audience.
Got a review of a popular skincare tool? Or maybe a roundup of the best vitamin C serums? You can easily link to those products on Amazon.
Want to add those Amazon links to your WordPress in the easiest way possible?
Get a WordPress link plugin like Tasty Links. It does more than just auto link keywords to your affiliate links. You can take care of your Amazon images and disclosures with it too.
Interested in Tasty Links?
Monetizing your site shouldn’t be hard. Tasty Links makes it easy by managing all your affiliate links and magically inserting them into your posts.
Don’t forget about our 14-day money-back guarantee! Trying out Tasty Links is risk-free!
2. Ulta Beauty
Ulta is one of the most well-known names in the cosmetics industry.
It's the largest beauty retailer in the US. And it's basically a one-stop shop for all things beauty! It has makeup, fragrances, skincare, and hair care products. You can buy both online and in-store.
With over 500 beauty brands, Ulta’s affiliate program makes it easy to share your favorite products.
What's Ulta's affiliate program like?
- 1-5% base commission on all sales
- An affiliate cookie lasts 30 days
- Access to exclusive gifts, free shipping offers, special promotions, and insider deals
- Get affiliate links, promo banners, and available products on your site
Overall, there's a variety of products to choose from. From drugstore brands like NYX to high-end brands like Charlotte Tilbury, Tarte, and Fenty Beauty. Plus, tons of people already trust Ulta!
It's a great beauty affiliate program for beginners. But, you will find higher commissions with other beauty affiliate programs.
3. Sephora
Sephora doesn't have quite as vast a selection as Ulta, but 200 brands are still impressive!
It's known for its focus on high-end, luxury products and niche finds.
Sign up for its affiliate program and tap into this market! Promote everything from luxury makeup and skincare to high-quality hair brands.
What's Sephora's affiliate program like?
- Earn 5-10% commission on all sales.
- An affiliate cookie lasts 30 days.
- Free samples, sneak peeks, offers, and promotions.
- Works with Rakuten for easy commission tracking and payouts.
Sephora's commissions are definitely higher than Ulta's. Plus, sought-after brands are usually a little pricier. This all means more money for you.
Is your glam fam all about trying the latest, high-end trends? Like the must-have Dior Addict Lip Glow! If so, Sephora's beauty affiliate program is the way to go.
4. Clinique
Clinique is a classic beauty brand known for its dermatologist-developed skincare and simple, fragrance-free makeup.
It has most beauty products you can think of, except for hair care.
What is Clinique's affiliate program like?
- Up to 10% commission on sales
- An affiliate cookie lasts 7 days
- Exclusive newsletters, sneak peeks, offers, and promotions.
Got a skincare-obsessed audience? Clinique is a smart bet if they're all about gentle formulas or sensitive skin solutions.
5. MAC Cosmetics
MAC, owned by Estee Lauder, is a makeup icon with over 30 years of experience creating quality beauty products.
What else is great about MAC? They prioritize something for everyone! Its mission is to celebrate diversity and individuality with cosmetics that work for any age, race, or gender.
What's MAC's affiliate program like?
- Commission depends on the affiliate network you work with
- An affiliate cookie lasts 7 days
MAC is a smart choice if your audience craves bold makeup looks. Those who thrive on favorites like the award-winning Ruby Woo lipstick or follow the work of professional makeup artists.
6. e.l.f. Cosmetics
e.l.f. cosmetics brand is a favorite for its incredible affordability and surprisingly great quality cosmetics products.
It has concealers, lip liners, eyeliners, lipsticks, mascaras, beauty tools, and everything in between. There are even a few products below $5!
The company also takes pride in 100% vegan and chemical and cruelty-free products.
What's e.l.f.'s affiliate program like?
- Earn up to 12% commission on all sales depending on affiliate network
- An affiliate cookie lasts 30 days.
Are you a budget beauty blogger?
If so, e.l.f. is a must-join makeup affiliate program. Especially if your audience loves scoring affordable makeup finds, trying out TikTok trends, or simply trying new looks on the cheap.
7. 100% PURE
Want to recommend beauty products so clean you could practically eat them? (But please don't!)
100% PURE lives up to its name with makeup, skincare, and body care products that are truly pure. No harsh chemicals, no animal testing. Just good-for-you ingredients your skin will love.
It's a shining example when it comes to clean beauty affiliate programs.
What's 100% Pure's affiliate program like?
- 8% commission on all sales
- An affiliate cookie lasts 7 days
- Exclusive access to new products, promotions, and PR giveaways
- Possibility for an exclusive brand deal
100% PURE is a fantastic choice if clean beauty is the name of the game! Their commitment to clean ingredients, cruelty-free products, and gentle formulas makes them stand out.
8. Dermstore
Dermstore is a one-stop shop for dermatologist-approved haircare, skincare, and all things beauty!
From popular brands like Olaplex and SkinCeuticals to niche finds your audience will love, they have it all.
What's Dermstore's affiliate program like?
- Up to 15% commission
- 30-day cookie length
- Access to a dedicated affiliate team for support
Got an audience obsessed with healthy hair? Dermstore's got the shampoos, conditioners, and scalp treatments they crave. Brands like Briogeo and Kérastase!
It's perfect for bloggers sharing the best in haircare, effective skincare solutions, or the products dermatologists actually recommend.
9. Yves Rocher
Yves Rocher has been a part of the beauty industry for a long time (since 1959.) It sells all kinds of beauty goodies: makeup, hair care, fragrance, skincare products, and more.
It uses only natural ingredients in its products. Ingredients that are not only good for your skin but that are good for the Earth too!
What's Yves Rocher's affiliate program like?
- Commission up to 15% per sale (Depending on the affiliate network)
- An affiliate cookie lasts 30 days
- Banners, newsletters, and promo materials for affiliates
Want to share natural beauty finds that smell as good as they feel? Yves Rocher is your go-to! Their focus on botanical ingredients and eco-friendly products is perfect for clean beauty bloggers.
10. BirchBox
BirchBox is a beauty subscription box. And it pretty much sells itself, which is great news for affiliates!
It lets customers find new products through personalized deliveries. Choose between samples, travel-sized, and even full-sized options. Plus, they have relatively low-cost plans that start at $17 per month.
What's BirchBox's affiliate program like?
- Up to 7% commission on all sales (Depends on affiliate network)
- An affiliate cookie lasts 7-30 days
Obsessed with unboxing new beauty finds? Birchbox is a must-share! Their personalized boxes could be filled with surprises like a travel-sized Drybar hairspray.
11. ScentBox
ScentBox is a designer fragrance subscription service. It lets customers explore luxury perfumes for a fraction of the cost of full-sized bottles.
Each bottle you get comes in a .27-ounce case. They say that's 4 sprays for 30 days! But I haven't tested this personally.
The company has access to over 1000 fragrances! So subscribers can easily try a variety of fragrances for about $17 per month.
What's ScentBox's affiliate program like?
- Up to $15 commission per sale (Depending on affiliate network)
- An affiliate cookie lasts 30 days
- Affiliate banners for your site
ScentBox is a fragrance lover's dream! Imagine getting a new designer perfume to try every month. It's a fun way to discover new scents and indulge in bite-sized luxury brands.
12. Mommy Makeup
Mommy Makeup gets it. Moms are busy! Their multitasking, clean makeup is perfect for quick and easy application.
Their cruelty-free and non-toxic products fit right into a hectic lifestyle. Think eyeshadow sticks and lip/cheek tints. They're a perfect mom blogger affiliate program!
What's Mommy Makeup's affiliate program like?
- Starting commission rate of 10% with ShareASale.
- 60-day tracking cookie
- Free Mommy Makeup promos, discounts, plus bonuses for top-producing affiliates!
Mommy Makeup is a winner if your audience craves clean, time-saving makeup or beauty solutions that fit a mom's on-the-go lifestyle!
13. Charlotte Tilbury
All about luxury glam? Say no more. Just join one of Charlotte Tilbury's makeup affiliate programs.
What are Charlotte Tilbury's Affiliate programs like?
Their main program is great for bloggers with an audience that loves high-end beauty. Charlotte's Magic Beauty Stars program has unique perks for social creators, professional makeup artists, and even gamers.
- 10-15% commission, depending on which program you join
- Up to 30 days of cookie tracking
- Exclusive perks like product discounts and early access.
Charlotte Tilbury is the top pick if you cater to luxury beauty lovers or beauty-focused social influencers. Their Pillow Talk lipstick is perfect for driving conversions.
How to choose the right beauty affiliate programs for you
Beauty fans' average orders come in at $244-$313 a month.
So wouldn't it be awesome to get a kickback when you share your favorite finds? That's possible! However, choosing the right affiliate programs is a crucial part.
Here's how to find the beauty affiliate programs that are a perfect fit for you and your audience:
- Find the right networks: Most beauty brands partner with affiliate networks like Awin, ShareASale, or Skimlinks. Explore these networks to find programs that fit your niche.
- Know your audience: Do they want high-end skincare or drugstore makeup steals? Are they all about clean beauty or combating specific concerns like wrinkles?
- Focus on your niche: Share brands that align with your values (like cruelty-free or vegan).
- Commission rates matter: Is it 5% or 15%? Look for programs with longer cookie windows or special bonus opportunities.
- Seek support: Does the brand have banners, exclusive deals, or a dedicated affiliate team? These make promoting their products much easier!
Tips for success with beauty affiliate programs
Once you've joined the best beauty affiliate programs for your niche, it's time to start sharing those links!
Here are a few quick tips to get the most out of beauty affiliate marking:
1. Most importantly, be yourself. Did you find a holy grail shampoo or skincare product? Sharing your genuine excitement is way more convincing than generic sales pitches.
2. Create awesome content: In-depth reviews with before/after photos and makeup tutorials showing how you use a product. Or create a roundup of “best concealers for dry skin.”
You can do this super easily Tasty Roundups, the best WordPress list plugin.
3. Expand your reach. Blog posts are great, but don't forget social media!
Record Instagram Reels featuring quick product swatches. Or TikToks comparing dupes vs. high-end picks…get creative! And don't forget, you can also get more traffic from Pinterest!
4. Keep your affiliate links in one place. Get Tasty links and set up keywords that auto-link to your affiliate products!
And it gets better! Tasty Links featured links block lets you add eye-catching image links right within your post. Think product close-ups in your hair routine post!
Which beauty affiliate programs will you join?
Think of all the products you already love and recommend to your friends!
Choosing the right beauty affiliate programs lets you earn a little extra every time you share them.
What programs will you apply for? Are there any beauty affiliate programs I should add to this list? Let me know!
