Blog product roundup articles help your audience find the best products in your specialty — no matter what that is!
These organized lists of your latest and greatest finds are a perfect way to share your expert advice and experience with your readers. But that's not all. You'll also build trust and even earn a little (or a lot!) of affiliate income.
In this guide, I'll break down the simple steps to creating your first product roundup in WordPress. So, grab your laptop, and let's get started! 💻
What is a blog product roundup?
Not sure what a blog roundup is? Watch the video below before diving into the specifics of product roundups! 📹
A blog product roundup is basically a personal “best of” list where you share your top picks for everything in your niche.
That could be anything from kitchen essentials to beauty products and beyond. You'll typically include a short product description along with your honest opinion and why you recommend it.
Here are a few examples of product roundup ideas to give you an idea:
- 12 Best WordPress Plugins for Food Bloggers
- The 10 Best Kitchen Knives for Home Cooks
- 5 Must-Have Travel Gadgets for Your Next Adventure
Product roundups are more than just a list of your favorite things, though. Product roundups are also extremely useful for growing your brand and affiliate marketing strategy. Now, let's get into why!
Why write product roundups blog posts?
Product roundups are a one-stop shop for your target audience.
Instead of them having to spend hours researching products, you've already done the hard work for them. Plus, they get trustworthy recommendations from someone they already know and like (that's you!).
So, what's in it for you?
- Earn extra cash. 💵 Share your favorite in your product roundup reviews, and make money every time someone buys something through your affiliate link!
- Get more clicks and shares. 🖱️ Roundups are packed with helpful info and recommendations. This is why they tend to have a higher click-through rate than stand-alone product reviews.
- Show what you know (and build trust!). 🫱🏻🫲🏾 Your audience wants to know what products you use and love. Sharing your honest opinions makes you a trusted source of information in your niche.
Let's say you're a food blogger who loves baking.
A roundup post titled “5 Best Stand Mixers for Every Budget” is likely to get more clicks and shares on social media than a single review of one stand mixer. Why is that, you ask? Because people love to compare options to find what's perfect for their needs.
And you know what? A product roundup post with a comparison table makes that easy as pie. 🥧
How to create a product roundup (Step by step)
1. Research and pick your roundup products
Brainstorm a list of products that fit your blog's niche.
Focused on healthy cooking? Maybe it's a roundup of the best blenders for smoothies! 🥤 All about budget-friendly meals? Then maybe it's a collection of affordable kitchen must-haves.
Here are some things to keep in mind when picking your roundup products:
- Go with products you use and love. Your readers trust you, so only promote products you're a real fan of.
- Think about your audience's needs, likes, and budget. What products are valuable to them? Also, think about search volume. Are people searching for the products you're recommending?
- Have more than your opinion ready. Read other reviews, compare prices, and make sure the products you choose are high-quality.
- Join affiliate programs. Loyal to a certain brand? See if they have an affiliate program. That way, you can cash in on sales made from your recommendations!
And here's an extra tasty tip: Are you a food blogger? If so, create product roundups that complement your recipes or recipe roundups. Have a popular waffle recipe? You could create a roundup of the best waffle irons. 🧇
This will get your readers one step closer to the waffles of their dreams and create opportunities for you to make affiliate sales!
2. Write your product roundup blog post
Did you pick your superstar product lineup? ⭐️ Great! It's time to create your product roundup post.
Now, you can do this manually. But why make things harder on yourself? WP Tasty has not one, but two WordPress plugins to help you create product roundups!
Tasty Roundups for quick, easy, good-looking product roundups
Do you already have blog posts with individual product reviews? Great! 👍🏻
That means you can use our trusty WordPress list plugin, Tasty Roundups, to quickly create a product roundup from your review posts.
Just download Tasty Roundups and add the plugin to your site. We have lots of helpful support docs to help with this!
Now, start a new post in WordPress and click the [+] icon. Then click Tasty Roundup.
From here, you'll see your first Tasty Roundups card block in your WordPress editor. It looks just like the picture below! ⬇️
When you start typing your review title in the, Search post to insert… box, Tasty Roundups will find your article on your site! Click it and watch as Tasty Roundups pulls the info, images, and excerpts.
It's a great way to repurpose your content and create a valuable resource (like a gift guide!) for your readers.
Don't have individual product reviews? Not a problem! You can still create a blog product roundup with Tasty Roundups.
You have to add your title, images, and descriptions to the block yourself.
🚨 Also, don't forget to add:
If this still seems like too much, let me give you another option. Tasty Links — our WordPress affiliate plugin.
Try Tasty Links for an easy, visual product roundup
Tasty Links is the ultimate WordPress link plugin for affiliate marketers.
It simplifies linking and helps you get more from your affiliate links. 🔗 It also lets you create keywords that automatically turn into affiliate links across your whole site, add disclosures with a click, and even connect to your Amazon Associates account.
When it comes to creating product roundups, here's what you'll love (and use) most: Tasty Links Featured Links Block.
Use it to create eye-catching displays that get more clicks and conversions, even if you don't have individual product review posts. Just watch how easy it is with this Amazon affiliate example. 🎥
Want to see Tasty Links in action?
Heavenly Spiced uses the Featured Links Block to create a stunning product roundup of her favorite things!
Each product gets its own spotlight with an image, a quick Amazon product review (written below the link block in her blog post), and a clear call-to-action button.
From auto-linking keywords to creating gorgeous product boxes, Tasty Links has everything you need to create product roundups that help your audience and sell.
Ready to get started?
Snag Tasty Links for just $49 for your first year (one site). Or, bundle all four WP Tasty plugins for one year at $149 and get the complete food blogging toolkit! That means you get Tasty Roundups + 2 more WP Tasty plugins!
3. Publish and share your product roundup
Have that product roundup post ready?
Hit Publish and share it with the world! Promote it on social media, through your email list, and anywhere else your audience hangs out.
Remember, high-quality content is key. Make sure your product roundup is informative, engaging, and good-looking. And don't forget those clear calls to action.
It's also important (and fun!) to experiment with different types of content, like videos or interactive product recommendation quizzes. These make your product roundup even more fun and engaging!
Your first blog product roundup is waiting for you!
Product roundups are great for you and your readers. Your readers get a curated list of awesome products, and you get to share your experience, build trust, and earn.
Want more roundup tips and tricks? 💡 Check out our guides on creating expert roundups and discovering the overall benefits of roundup posts on your blog.
You can also subscribe to our YouTube channel for videos on all things blogging!
Remember to try out Tasty Roundups and Tasty Links, the WordPress plugins for easier product roundups.
