Ever felt lost in the maze of food blog keyword research?
Well, you're not alone.
Many food bloggers cook up delicious recipes and snap beautiful photos. But feel stranded in the endless sea of internet content. We understand. Getting your food blog noticed is HARD.
But it's not impossible.
This is where acing your food blog keyword research comes into play.
So, if you're nodding and thinking, “That's exactly what I'm trying to figure out,” then you're in the right spot.
We will walk through 9 easy-to-follow tips and strategies to help you find keywords for your food blog. We'll start with keyword research basics. Then, move on to some savvy techniques for finding keywords that bring more food lovers to your blog.
Ready to work your way into the keyword rankings? Let's go!
What is keyword research?
At its core, keyword research is like being a detective in the world of online search.
You uncover the words and phrases that hungry fingers are typing into search engines like Google. As a food blogger, you find the terms and phrases people use to find recipes, cooking tips, or food inspiration. For example, quick and healthy dinners.
Why is keyword research important?
Doing keyword research makes sure you're mixing in the right stuff to make your post both delicious for your audience and search engines. The result? You have the power to:
- Serve the right audience: Keyword research helps you understand what your audience is searching for, so you can create content they crave.
- Boost your blog: Using the right keywords makes your blog more visible in search engine results. That means more people clicking through to your content!
- Speak Google's language: The job of a search engine is to serve the most relevant dishes (results) to their users. And with the right keywords, you tell search engines your blog’s recipes are exactly what people want.
How do you do food blog keyword research?
Now that you know the ‘what' and ‘why' of keyword research, you might wonder, “How do I begin?”
Don't worry. We'll walk through it.
1. Understand your niche and audience
Before diving into the sea of keywords, the first step is understanding your niche and audience.
Are you a vegan dessert expert? A connoisseur of quick family dinners? Or maybe a master of exotic cuisines?
Pinpointing your blog’s theme tunes your keyword research to match what people are searching for. That way, you're not just throwing spaghetti at the wall to see what sticks!
Here are some ways for you to get to know your audience and snag keyword ideas:
- Check comments and feedback: Skim through comments and social media. Look for recipe requests or cooking pain points. What are people asking for? What problems could you help them solve?
- Peek at other food blogs: See what's trending in your niche. What topics are other food bloggers covering? And be on the lookout for content gaps to fill!
- Use social media polls and surveys: Ask your audience what they want to see more of, then give it to them! People love feeling like they're being listened to.
2. Cook up broad keyword search terms
Now that you've got a clear picture of your niche, it's time to start mixing up those broad keyword ideas.
Start with simple searches. Pop terms like quick vegan meals or Italian pasta recipes into Google. Then, watch what Google suggests as you type. These often tell you what people are searching for.
In your keyword kitchen, think of Google Trends as your go-to for checking what's in culinary fashion. It's great for spotting what's on the rise, like the current craze for keto recipes or the seasonal pop of all things pumpkin-spiced.
On the other hand, Answer The Public acts like a hotline to your readers' most pressing questions. You type in a phrase, and it shows common questions and topics your readers are searching for. Let's take a look at the example below on How to make gluten-free bread.
This snapshot is an overall look at the different interests on a topic. From your phrase, it breaks everything down. From basics to specifics like, Is it cheaper to make your own gluten-free bread?
And now you have keyword options, or at least more ideas, for your content!
And the best parts? All of these tools are free!
3. Use keyword research tools
You need to research keywords for your blog, but you don't want it to be a guessing game.
Using the right tools to get accurate and valuable data takes the guessing out of it. And when you want to improve your food blog SEO and keyword research, that's exactly what you want. But there are many different tools out there, so where do you begin?
That part is up to you! But the keyword research tools we swear by are:
- Google Keyword Planner
Think of Google keyword planner as your essential measuring cup.
It helps gauge the search volume (popularity) of your keywords. That way, you have an idea of how many people are searching for these terms.
Adding terms above, like healthy pasta, helps you measure popularity and gives you a clear idea of how many people are looking for this!
With Google keyword planner, you can look through related terms like healthy noodles or healthy salmon pasta. Plus, see how often they're being searched and how stiff the competition is.
Next up, Semrush. It's the high-precision food processor in your digital kitchen. It analyzes keyword trends and volumes and also chops through the competition.
Take best pizza type as an example. Semrush shows how often something is searched and how you stack up against other experts. It gives a clear view of the competition, revealing other ranking keywords.
And lastly, Ahrefs.
Dive deep into keyword ideas, variations, and long-tail phrases (more on these soon!). Plus, you can track how keywords perform over time, so you know which of your posts are adored most.
Based on our example, cherry pie recipe is a tough keyword to rank for. But it helps you find the sweet spot for your SEO recipe!
4. Check out the competition's recipe
Keeping an eye on what others are cooking up is a secret ingredient to your success.
Do not. We repeat. Do not copy the recipe or content straight from someone else.
That's a no-no!
Respect your fellow recipe developers. Use them as a guide or a reference. It's about understanding what they're serving up and how you can add your own twist to stand out.
So, how can you do this?
Take a look at the keywords top food bloggers in your niche are using. How are they seasoning their content? Are there certain phrases or topics that really resonate with their audience?
Pay attention to how they put these keywords in their content. Notice the titles, headings, and the overall structure of their posts.
Then think…are there certain areas or topics they aren’t covering?
Maybe there’s a rising food trend or a specific cuisine that hasn’t been explored much! This is your chance to take advantage of it! Offer something different: a dish with a story and style only your blog serves.
5. Add a dash of long-tail keywords
Long-tail keywords are like those unique spices that give your dish a distinct edge. They really boost your blog's organic traffic.
Well, for one, they're specific, less competitive phrases. And these keywords are often used by people who are looking for exactly what you have. So this makes it easier for your people to find your blog in the search results.
Think about terms that are very specific to your content. Maybe it's something like an easy and healthy pizza dough recipe. A phrase like this may have a lower overall search volume, but it's gold for attracting a loyal and relevant audience.
Once you have your longtail keywords, work them in them naturally through your content!
6. Check for search intent
Understanding search intent is crucial.
It's all about why people search for certain keywords, whether it's for quick recipes, how-tos, or product reviews. And we get it. You aren't a mind reader, but there are ways to figure out what your audience is looking for.
First, identify the purpose. Think about where searches like breakfast ideas for picky eaters stemmed from. Are users looking for quick recipes or detailed guides?
Then, take a look at the top articles.
Review the types of articles ranking for your keywords. Are they how-to articles, roundups, or listicles? This helps you decide the best content format for your post and audience.
Then, give the people what they want!
7. Sprinkle keywords throughout your content (naturally!)
Adding keywords to your food blog should be as natural as adding herbs to a dish. Add enough to enhance, not overpower.
Here are some top spots to add keywords to your posts:
- Titles and headings: Add keywords to your titles and headings. They should tempt readers with the aroma of a delicious meal.
- Throughout your content: Put keywords thoughtfully within your blog posts. Imagine them as ingredients that should be mixed in evenly and naturally.
- Meta description: Write a savory summary to draw in readers.
- Recipe cards: Incorporate Tasty Recipes SEO-friendly recipe cards in your posts. These cards are an excellent way to include keywords, especially those specific to ingredients and cooking methods.
And here's something you don't want to forget: Do not keyword stuff. Keywords should complement your content, not clutter it.
That way, you elevate your blog's SEO potential and make your audience's experience that much sweeter.
8. Refresh old recipes
Just like revisiting a classic recipe to add a new twist, going back to your older blog posts can breathe new life into them.
To give your old blog posts a new flavor, add missing keywords. Look through your classic posts for opportunities to weave in trending keywords. And be sure to stay tuned to changes.
The palate of food blog SEO is always evolving, so keep your posts updated!
9. Taste-test and tweak
Monitoring and adapting your keyword strategy is crucial for SEO success.
Remember to check in on how your keywords are doing. Are they attracting the right audience to your blog? Use tools like Google Analytics and Google Search Console to see if your keywords are bringing traffic to your table.
And look at how readers interact with your posts. Which recipes are they devouring, and which ones are being left on the plate?
And most importantly: be ready for change.
SEO is a dynamic field, much like a recipe that evolves over time. If certain keywords aren't performing as expected, don't hesitate to change them. And revisit your posts from time to time to update them with new keywords.
That way, they stay relevant and search-engine friendly.
Keyword research doesn't end here
It's time to wrap up this flavorful guide to keyword research for food bloggers. But remember that this journey doesn't end here. It’s an ongoing process.
There's always more to learn in the ever-evolving world of food blogging. So connecting with experts and learning resources can give you all the more you need to improve your blog’s performance.
And don't forget the power of tools at your fingertips!
You've got Google, Semrush, and Ahrefs. Plus, plugins like Tasty Recipes not only make your blog posts visually appealing and user-friendly but also SEO-optimized.
So, keep your fingers on the pulse of SEO trends, continue to learn from experts, and use tools to keep your food blog visible and irresistibly engaging.
Here’s to cooking up a storm in the food blog world – one keyword at a time!