If you aren’t uploading videos to Pinterest, NOW is the perfect time to start!
Between Youtube, Tiktok, and Instagram, video is quickly becoming the best way to reach your followers, with the average consumer watching 1.5 hours of video online every single day. Video is also more likely to outperform all other content, with 71% of content creators and marketers reporting that video increases conversion rates overall.
So, if you want to tap into this tutorial and learn how to upload videos on Pinterest in three easy steps, you're in the right place. Let's get into the steps.
Setting up a Pinterest Business Account
If you want to post video pins to Pinterest, you need a Pinterest Business account. If you don’t have a Pinterest Business account yet, the process is quick and easy.
To get started, go to business.pinterest.com and select Create a new account or Convert your existing account.
From there, Pinterest will guide you through selecting the type of business you have and profile information about the business.
Take a look below at our example with WP Tasty.
Once you fill out this information, you will next need to claim your website.
This sounds technical, but it’s super easy! It's really just connecting your website to Pinterest. Fill in your website info and click Claim:
You will then have the option of adding an HTML tag to your site or uploading an HTML file.
Select the option that works best for you and grab the code that Pinterest provides. The easiest option is to add the HTML tag to your site:
Once the HTML tag is added, Pinterest will email you with verification of the site within 24 hours. Voila! You are set with your Pinterest business account.
Adding billing details
One last step to take before uploading your video pins is to make sure you have a billing profile.
This just means you need to enter in credit card information that could possibly be used for ads. However, it's not required to do any paid promotion of your video pins with this billing information.
To add your billing info (which can be done after your site has been verified), click on the three dots in the upper right-hand corner and select ‘Billing’ from the dropdown.
After this has been selected, you will be able to enter and save your billing information. Then you're ready to upload your video pins!
Uploading videos on Pinterest
Now that you have your Business account and billing details all set up, you're ready to add video pins!
Pinterest has some technical requirements for organic and promoted videos.
In order to upload, your video will need to be:
- File type: .mp4, .mov or .m4v
- Encoding: H.264 or H.265
- Max file size: Up to 2GB
- Video length: Minimum 4 seconds, maximum 15 minutes
- Aspect ratio: Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3, 9:16).
Almost all phone video recordings and exports from DSLR cameras satisfy these requirements, so from Android to iPhone to fancy cameras, your video should be ready to go.
Once your video is ready, it’s SUPER easy to get your pin uploaded!
Start by logging into your Pinterest account and clicking on Create in the top left-hand corner. Select Create Pin.
Then you can upload photos or drop the video you want to upload on the left side of the template.
Once the video is finished uploading, you can select a frame you would like to use as the cover image. You also have the option of uploading another image, but the image will need to be the same dimension as the video.
After you’ve chosen the thumbnail, add your recipe title, description, tags, and destination link.
Your title and description should be optimized for Pinterest search and it should describe the video really well.
Last step, pick a board!
Pick one of your boards that is the most relevant to the video pin, click, and you’re done!
Your video pin will show up once the video is uploaded, and once you go back into your board you will be able to see the video pin among your other pins and idea pins!
Posting videos on Pinterest is SO easy and quick. It just takes a bit of getting used to.
Video is the future of blogging and social media, including Pinterest, so make sure you start early!