Why are Pinterest images so important?

Because Pinterest is a visual search engine. It's an image hotspot that leads to your site. And high-quality, standout images aren't just nice to have. They're irreplaceable.

Pinterest is social media, but it's different from Instagram or TikTok, where posts disappear fast.

With Pinterest, images have the power to bring people to your blog for a very long time. Plus, Google loves to parade Pinterest images in its search results, giving you another way to get traffic. This means more people can find your content, making each pin really valuable for your blog.

So, now you know why crafting those click-worthy, engaging Pinterest images is key. Let's dive into how you can make your Pinterest images stand out and grab attention.

A savvy Pinterest user needs to understand Pinterest's ever-changing algorithm.

Why? Because Pinterest's algorithm picks which images show up. So, staying updated with these changes can be the difference between getting more eyes and saves on your pins or not.

So, how do you stay updated?

Keep an eye on the trends for updates and inspiration! Say “Valentine's nails” is trending (as you can see below), and you have a beauty website. That's your cue to create and pin content that fits this trend.

A snapshot of Pinterest trends in the U.S.

And we always recommend checking in on Pinterest best practices from time to time. But we're here to sum it up for you:

  • Prioritize fresh, relevant content: Add new images often and make sure they match your audience's interests.
  • Embrace storytelling: Current trends favor images that are authentic and tell a story. Make your images personal and draw viewers into your world.
  • Add video: Video is very popular on Pinterest now. It brings your content to life in ways that static images can't. It's great for tutorials, behind-the-scenes looks, or to show off projects.
  • Stay updated with trends: Keep your content strategy updated with the latest Pinterest trends. It's a great tool for creating content that catches attention.

2. Craft picture-perfect Pinterest images

Engagement on Pinterest happens when your pin creates a connection.

So, your images should invite interaction – likes, repins (saves), and comments. These show that your content is relatable. Think of each engagement as a sign that you're on the right track.

So, how do you encourage this interaction? One way is by creating good-looking, relatable, and valuable images.

But we don't expect you to become a professional photographer overnight. We know we aren't! But there are some things you can do to take your Pinterest images to the next level.

Start by choosing the right colors and layouts for your Pinterest images. Vibrant colors attract attention, like the images below! But muted palettes tend to set a mood. What do you think the image below is? Vibrant or muted?

An example showing a trio of recipes with clear, crisp Pinterest images.

…if you guessed vibrant, you're right! These photos are prime examples of excellent food photography! They guide the viewer’s eye and highlight key elements.

Want to take your photography a step further and really capture the essence of your content? Follow these tips:

  • Focus on clarity and composition: A clear, well-composed shot is more likely to draw attention. Make sure your subject is the focus and that the shot isn't cluttered.
  • Take advantage of natural lighting: Good lighting is key. Natural light often gives the best results. It's the perfect mix of soft and authentic.
  • Use your phone: Today's smartphones are top-notch! Experiment with different angles and perspectives.
  • Try basic editing: Amp up your aesthetics with simple editing. Adjust brightness, contrast, and saturation to improve the overall look of your images.
  • Stay consistent: Maintain a consistent style across your images. This helps in building a recognizable brand aesthetic on Pinterest.
  • Use tools: Canva has easy-to-use templates and elements. Pinterest's Pin Builder is another great place for making perfectly sized and formatted pins.

3. Create plenty of space

It’s tempting to pack as much as you can into an image so Pinterest users have everything they need. But as they say, less is more.

Instead of making your images busy, focus on what’s important and give it room to breathe. 

Let’s look at a few not-so-great examples. These are so busy your eye avoids them. (Admittedly, these aren’t food, travel, or lifestyle examples, but you get the idea.) People don't want information overload.

Examples of pins that don't create enough space

If you had to choose, which one of the images stands out the most? You might say the Constant Contact image first. That’s because, unlike the other images, it has some space

Space doesn’t necessarily mean empty space or white space, though. It just means letting one item take the spotlight and not cluttering it up with unnecessary elements. 

Here’s a great example. See how the sauce is given space to control the image? And the bit of the table around the image creates space between the main image (the dumplings and sauce) and the other images on a Pinterest feed.

4. Include a call to action

A call to action (CTA) is a nudge to viewers saying, “Hey, don't just scroll past. There's something awesome here. Check it out!

And there are two ways to include CTAs in your Pinterest images: as text right on your Pinterest image or on a Save Button that shows on images on your site.

YouTube video

Whatever you do, make your CTAs simple yet irresistible.

For example, if you're sharing a mouth-watering cake recipe, your CTA could be Save the recipe!

Now, onto the Pinterest Save Button. It's your audience's quick tool to remember the posts they love.

Picture this: someone comes across your pin featuring an adorable dog and thinks, “That's the pet I've been looking for!

Screenshot of Tasty Pins' Pinterest Save Button customization panel. Showing how to add a Save Button to Pinterest images.

Well, with a WordPress Pinterest plugin like Tasty Pins, you can customize your Save Button to add a CTA like, Adopt this pup! Now it's even more tempting for potential pet parents.

All they have to do is click the Save Button and pin this image to their Future Pets Pinterest board.

Grab Tasty Pins for your blog. It's a premium plugin, starting at $49 dollars a year for one site. I know you'll love it, but if you don't, there's a 14-day money-back guarantee.

5. Sprinkle SEO text on your Pinterest images

The right keywords in your image descriptions are the hook that draws readers in.

Look at the West African Peanut Stew below.

It's not just any stew. It's a specific, savory, creamy goodness. So, use words that accurately describe what's unique about your recipe or content. This makes your image stand out when someone searches for that perfect idea or recipe.

West African Peanut Stew pin showing optimal text.

Here are a few more things to keep in mind:

  • Keep it short and sweet: Your text should be short and to the point, like a catchy headline.
  • Pick fonts that pair well: Use two complementary fonts. Choose fonts that are clear and easy to read at a glance. Remember, most are quickly scrolling through their feeds.
  • Creative but mindful text placement: Step outside the box with your text placement. Wrap text around your image, use arrows, or experiment with non-standard shapes. Preview it, though, to make sure nothing important is cut off!
  • Contrasting colors for clarity: Make sure your text color contrasts well with the background image. This makes your message pop and quickly draws attention.

We know how useful examples are when it comes to Pinterest images, so here's another one from Love and Lemons. Look how beautifully the text stands out around each brussels sprouts dish with an illustrated arrow!

A photo demonstrating creative ways to add text to Pinterest images.

One last tip for text: If you're not sure which fonts match, do a quick online search. Or peek at Canva's font pairing guide!

6. Follow Pinterest image size guidelines

Pinterest has specific image size guidelines so your content looks its best on the platform.

The ideal Pinterest image size for standard pins is a 2:3 aspect ratio, like 1000 x 1500 pixels. This size strikes the perfect balance between visibility and detail. It's also a size where pins look great across all devices!

While the 2:3 ratio is a safe bet, other sizes can work for specific types of content.

Type of Pinterest imageAspect RatioImage Size (Px)File Type
Standard image2:31000 x 1500.PNG or .jpeg
Square image1:11000 x 1000.PNG or .jpeg
Video pin1:1, 2:3, 4:5, 9:161000 x 1000,
1000 x 1500,
1080 x 1350,
1080 × 1920
.MP4, .MOV,
or .M4V
Carousel pin (Carousel ads)1:1 or 2:31000 x 1000,
1000 x 1500
.PNG or .jpeg
Collections pin (Collections ads)1:1 or 2:31000 x 1000,
1000 x 1500
.PNG or .jpeg
Story pin9:16 (the same as
an Instagram story)
1080 × 1920.PNG, .jpeg, .MP4,
.MOV, or .M4V
Profile picture1:1280 x 280.PNG or .jpeg
Board cover photo1:1600 x 600,
1000 x 1000
Image chosen
from pin board
Profile cover (Banner photo)16:9800 x 450.PNG or .jpeg

But here's a heads up: Images that don’t meet Pinterest’s guidelines might get cropped awkwardly or displayed poorly. And that can reduce engagement!

Which definitely you don't want.

So, before you pin, take a moment to preview your image. This can help you catch any issues with cropping or clarity that might affect how your pin performs.

7. Add your brand to every pin

You want your audience to recognize your pins as yours instantly.

That's why adding your brand to your pins is so important. They should carry your unique style, tone, and message. Add bits of your brand into every pin. We're talking about your logo, URL, color palette, or unique typography.

Anything that screams, This is me!

Here's an example of one of our pins that does just that. Notice the WP Tasty logo at the bottom paired with our colors.

A pin with the 'WP Tasty' logo on the image, showcasing branding importance.

Here are our top tips for adding your brand to your pins:

  • Logo placement: Find a subtle yet visible spot for your logo. It shouldn't overpower the image. Keep it clear enough to be recognized.
  • Color scheme: Use your brand’s color scheme consistently. Consistent use of colors builds a visual association with your brand.
  • Fonts: Stick to the same one or two typefaces across your pins. Consistent typography helps in creating a cohesive look.
  • Brand voice in descriptions: Make sure the language and tone in your pin images and descriptions match your overall voice.

8. Make your pins interactive

Spice up your Pinterest boards by adding fun quizzes, quick polls, and cool infographics.

Think of these like puzzles and games that make your followers want to join in. For example, if you run a travel blog, you could create a quiz like, What’s Your Dream Vacation Destination? Or an infographic covering a beginner's packing list.

An infographic for a summer packing list.

These kinds of pins get people clicking, thinking, and even sharing their own travel dreams.

9. Supercharge with plugins

Plugins give you a direct link between your blog and Pinterest to simplify everything for you and your readers.

They create a smooth, one-click experience for your audience to pin images from your blog posts to their Pinterest boards. And plugins like Tasty Pins do even more!

  • Choose your title and description: Set specific descriptions for Pinterest. That way, they're optimized and ready for your audience!
  • Hide Pinterest images in posts: Keep your blog's layout neat by hiding Pinterest-optimized images. Then surprise! They pop up when shared.
  • Control what's pinned: Choose which images can be pinned. Say goodbye to irrelevant or non-essential graphics.
  • Put your stars in the spotlight: Direct your audience towards sharing your most important images. That way, your preferred content is what gets seen.

Pinterest images FAQ

1. Can I look at Pinterest without an account?

You sure can peek at Pinterest without an account, but for the full scoop, like saving pins or following boards, you'll need to sign up.

We recommend creating a business account so you have access to everything we mentioned in this article!

2. Is it free to use Pinterest?

Absolutely, Pinterest is free to use! Just create an account and start pinning away.

3. How do I search for a picture on Pinterest?

To search for a picture on Pinterest, type your keywords into the search bar at the top and let the visual treasure hunt begin.

4. Where can I get free Pinterest images?

For Pinterest-perfect images without the worry, snap your own photos or download freebies from sites like Unsplash. You can also create custom graphics with Canva.

Just be sure they're free from copyright tangles!

5. How do you use the Pinterest image search tool?

To use Pinterest's image search tool, click the camera icon in the search bar. Then upload a photo, and see what similar treasures Pinterest finds for you.

Over to you!

Tasty Pins banner

We've walked through the essentials to make your Pinterest images shine, but ultimately it comes down to what your audience likes.

Do they love your branding, or are they all about your food? Do they like cool and warm tones or sharp and bright colors? Find out what your audience likes by analyzing the engagement on your pins. If a pin gets a lot of likes, saves, and comments, obviously, it has some value worth exploring.

If you spend the time to design captivating Pinterest images, you will reap the rewards!

Now go ahead, make those pins, and watch your blog grow!