Pinterest's features are forever changing, and that includes the Pinterest carousel Pin.
Remember those fun Pinterest carousels that let you swipe through multiple images in a single pin? Well, things have changed! Pinterest carousels are now only for Pinterest carousel ads.
But, they're still an ideal way to reach more people and sell your products or services.
In this article, I'll explain exactly what Pinterest carousel ads are and how to create them. I'll even share some marketing tips on how to make your ads stand out from the crowd.
What are Pinterest carousel ads?
A Pinterest carousel is a type of ad with multiple images or videos in a single Pin. It's basically a mini slideshow that pinners can swipe through to see more of your products, services, or brand story.
⭐️ Here's why Pinterest carousel ads are good for your brand and overall Pinterest marketing strategy:
- Show off more stuff: Instead of just one Pinterest image, you can highlight different products, colors, or benefits in a single ad.
- Tell a story: Shows your brand's personality or the benefits of your product.
- Get more clicks: People interact with Pinterest carousels, so they're more likely to check out what you have to offer.
⭐️ Here's what pinners love about Pinterest carousel ads:
- Swiping through the carousel to see all the images or videos without having to click on multiple pins.
- Quickly see a variety of products or ideas in one place.
- Pinterest carousel ads are interactive, so they're more likely to catch eyes.
Look at the image above!
🥗 Gourmet Garden used a promoted carousel pin for their different tubed herbs and spices. Each image shows a different product, a short description and a call-to-action button that links to their website. It's a great way to introduce people to their products and encourage them to learn more.
Remember: Pinterest carousels are only for ads (aka — promoted pins) now. If you want to put multiple images in a regular pin, you need to create a video pin instead.
How to make a Pinterest carousel ad
Want to create carousel ads on Pinterest? You need:
- A Pinterest business account. But don't worry! The process is easy and free.
- To use a desktop or laptop computer, not your smartphone. 📵
After you hop on a computer and log into your business account, you're ready to create your first Pinterest carousel ad for your blog.
1️⃣ First, click your Pinterest menu. Then, click Create campaign.
2️⃣ Next, you'll answer a few questions about your ad campaign and its objectives. Do you want a manual or automatic campaign? Are you aiming to get more Conversions or Consideration?
In the Pinterest carousel example below, I chose Consideration as the goal.
3️⃣ After that, you'll see a screen that's extremely similar to creating a normal Pinterest Pin. Upload your images or videos for your Pinterest carousel ad.
As soon as you pick multiple images or videos, Pinterest asks what type of Pin you want to create. Below, you can see there's an option beween a collage or a carousel on Pinterest.
4️⃣ Now, add your Pinterest titles, descriptions, and links. This part works just like creating regular Pins.
Here's where making a carousel in Pinterest gets a little different:
- Ad-only Pin: Toggle this on if you only want your carousel to show up as an ad and not as an organic Pin on your profile.
- Same text and URL for all: Choose to use the same title, description, and URL for all the cards in your carousel. Or, customize each one. This is useful for promoting multiple products or features with a consistent message.
5️⃣ Choose a board for your Pin and hit Publish. (Unfortunately, there isn't an option to schedule Pinterest carousels just yet.)
Your carousel ad is live! Make sure to use Pinterest Analytics to see how many people are seeing and interacting with your ad. Keep an eye on your click-through rate (CTR) and conversion rate to see how your ad does.
Remember, the key to growing your brand with Pinterest is to experiment and learn. Try different images, descriptions, and targeting options to see what your audience likes best.
Add to your Pinterest game with Tasty Pins
Tasty Pins is the best WordPress Pinterest plugin. And although it doesn't make Pinterest carousel ads, it does help you build your brand organically on Pinterest.
How so? Well, for starters, it makes your blog images pinnable and adds a Pin it button to your blog images. Just watch how easy it is! 🎥
With Tasty Pins, you can also:
- Add special Pinterest descriptions to your images
- Choose which images get pinned
- Optimize your images for Pinterest
Having a strong presence on Pinterest with eye-catching organic Pins can also help your ads perform better. So, why not Tasty Pins a try?
Where will you go with Pinterest?
For now, I'd say carousel ads are best for showcasing e-commerce products, services, or specific promotions.
Want to share multiple images from a blog post organically? Try creating a video Pin instead.
And don't forget: even though carousels are ads, they still need to be high-quality and valuable to your audience. Think eye-catching visuals, compelling descriptions, and a clear call to action.
Want to get more out of Pinterest?
- Check out our guide on how to use Amazon affiliate links on Pinterest
- Or, learn how to use Pinterest Rich Pins for more detailed Pins
And don't forget to leave a comment below! How are you using Pinterest for your business? Have you tried carousel ads yet? I'd love to hear your thoughts and experiences! 🧠
