We've received a lot of questions about how to balance fresh content with existing content on Pinterest, so we wanted to take the time to break it all down for you. Let's do this!
Curating new content for your site will always be important, but when was the last time you gave your old Pins a fresh coat of paint? Maybe you’ve had a stroke of inspiration and you’re looking to change up the mood of your photos or you have some ideas for how to capture your subject in a different angle. Even if you just want to make a change to some of the smaller components (the look of the text overlay or your Pinterest description, for example), Pinterest is all for it!
And it makes sense, right? Putting out the same content week after week for an extended period of time doesn’t exactly spell engagement. Pinterest is always looking to surface quality content, so the more fresh content you can deliver, the better. ✨
Now that the Pinterest tide has moved to fresh content, you'll need to update your Tasty Pins Pinterest strategy, starting with how to use repin IDs.
Remind me again, what's a repin ID?
The repin ID allows you to connect an image on your blog with an already existing Pin on Pinterest.
If you assign a repin ID to your images, then any time someone creates a Pin from your blog post, they'll actually be repinning an already existing Pin instead of creating a new Pin.
This allows you to focus all that “Pinterest juice” towards your highest-performing Pins.
That way, instead of your visitors creating hundreds of individual Pins, they'll instead be doubling (tripling!) down on the momentum that your highest performing Pin already has.
How do I balance fresh content with existing content? ??
We've been going round and round on this one and reached out to Kate Ahl, from Simple Pin Media for her expert opinion. Basically, there are two pieces to this: the Pin search and the Pin home feed.
For the Pin search there's no longer visibility on the repin rate, which is kind of a bummer. But we do still have visibility in analytics! ? And the analytics show that for now, the Pins driving traffic always have the highest number of saves. This suggests repin IDs are still important in search.
For home feeds, fresh Pins are taking over and circulating at lightning speed. This suggests Pinterest IDs are not going to help you here. Fresh content owns the home feed.
Here's your (balanced) action plan
Right now we're suggesting that if it's a new piece of content, don't add the repin ID right away.
With that in mind, we recommend taking the time to go through your existing Pins and seeing which ones could use a bit of a refresh. It could go a long way in boosting your Pinterest engagement!
If you're trying to get people to save your Pin for later, definitely use the Repin ID so that you can get some repin juice after it's first been pinned.
Want to learn more about Pinterest fresh content? We recommend this article + podcast from our favorite Pinterest expert, Kate Ahl.
Read more from Simple Pin Media
Interested in Tasty Pins? ?
If you’ve been thinking about giving Tasty Pins a try, repin IDs might just make you pull the trigger! We’re always looking for new ways to improve Tasty Pins, and you can be confident that we’ll keep supporting you on your blogging journey.
Take a look at all Tasty Pins has to offer. Also, don’t forget about our 14-day money-back guarantee! Trying Tasty Pins is risk-free, and we think you’ll really like it!