Your Pinterest title and description are a way to deliver relevant content to your feeds. And over the years, Pinterest has played around with the placement of the descriptions and even introduced Pinterest titles into the mix.

Today, we will share the latest information on Pinterest descriptions and titles so you know exactly how they're used and where to find them.

Let's hop to it!

Where can I find my Pinterest descriptions?

If you've been on Pinterest for a while, you may be used to your Pinterest descriptions at the bottom of your Pins or while scrolling through your feed. Remember those days?

Example of a Pinterest descriptions and titles for chocolate chip cookies

You may have also noticed these descriptions disappearing from your Pins. That was no accident! Pinterest was tinkering with how your pins were displayed, and we had many of you write about them, wondering where your Pinterest descriptions went.

Now, Pinterest has decided to remove those descriptions from your feeds. The individual Pin page now gets the description from the meta details on the linked page. Here's the official word from Pinterest:

Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. Additionally, descriptions do not appear for ads when viewed up close.

Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience.

Pinterest source

Okay, great. We've got the scoop, but what does it all mean?

The first thing you're probably asking yourself is whether you should still add Pinterest descriptions to your images, and the answer to that is a resounding YES! You can enter image descriptions through Tasty Pins.

It's a WordPress Pinterest plugin that makes all of that easy peasy.

YouTube video

The descriptions will appear on the single Pins and will still add to Pinterest SEO.

That is, Pinterest will use your descriptions to ensure that your Pins appear in the right spot when someone searches. That way, your famous chili recipe Pin won't appear when someone searches for a carrot cake recipe.

Ready to try out Tasty Pins? You can grab it starting at $49 per year.

Where can I find my Pinterest title and description?

Pinterest titles serve a slightly different purpose from descriptions.

More specifically, Pinterest titles are a way for you to describe your Pin more concisely so that users don't have to read through a lengthy description to find out what they're looking at.

Pinterest image title setting

You may recall that Tasty Pins added the Pinterest title field, but at that point, Pinterest was still rolling out support for titles.

Now, Pinterest is officially supporting titles, and here's what they have to say about them:

Enter up to 100 characters. Depending on the device, the first 40 characters may show in peopleโ€™s feeds. When entered, titles will appear in the home feed or search feed. If a title is not entered and no Rich Pin title exists, nothing will show in its place in the home feed.


In other words, you have up to 100 characters for your Pinterest title, but only the first 40 will appear in the home and search feeds. Make sure to keep this in mind when you're creating or editing your Pins next.

And remember that you can easily add these in using Tasty Pins!

Tasty Pins Pinterest Text field

That's all for now!

And that's the official word on Pinterest descriptions and titles!

You can learn more about the best WordPress Pinterest plugins in our blog. Plus, learn how to connect Pinterest to WordPress.