Pinterest Descriptions and Titles: How to Use Them

Your Pinterest descriptions and titles are a way to deliver relevant content to your feeds. And over the years, Pinterest has played around with the placement of the descriptions and even introduced Pinterest titles into the mix.

Today, we're going to share the latest information on Pinterest descriptions and titles so you know exactly how they're being used and where to find them.

Let's hop to it!

Where can I find my Pinterest descriptions?

If you've been on Pinterest for a while, you may be used to your Pinterest descriptions showing up at the bottom of your individual Pins or even while you're scrolling through your feed. Remember those days?

That said, you may have also noticed these very same descriptions disappearing from your Pins. That was no accident! Pinterest was tinkering with the way your Pins were displayed and we had a lot of you write in wondering where your Pinterest descriptions went.

Now, Pinterest has made the decision to remove those descriptions from your feeds. The individual Pin page now gets the description from the meta details on the linked page. Here's the official word from Pinterest:

Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. Additionally, descriptions do not appear for ads when viewed up close.

Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience.

Pinterest source

Okay, great. We've got the scoop, but what does it all mean?

The first thing you're probably asking yourself is whether you should still add Pinterest descriptions to your images, and the answer to that is a resounding YES! You can enter image descriptions through Tasty Pins, easy peasy.

The descriptions will show up on the single Pins, and they will still be used for SEO purposes. That is, your descriptions will be used by Pinterest to ensure that your Pins show up in the right spot when someone conducts a search. That way, your famous chili recipe Pin won't show up when someone searches for a carrot cake recipe.

Where can I find my Pinterest titles?

Pinterest titles serve a slightly different purpose from descriptions. More specifically, Pinterest titles are a way for you to describe your Pin in a more concise way so that users don't have to read through a lengthy description to find out what they're looking at.

You may recall that Tasty Pins added the Pinterest title field but at that point, Pinterest was still in the process of rolling out support for titles.

Now, Pinterest is officially supporting titles, and here's what they have to say about them:

Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds. When entered, titles will appear in the home feed or search feed. If a title is not entered and no Rich Pin title exists, nothing will show in its place in the home feed.

Pinterest

In other words, you've got up to 100 characters for your Pinterest title, but only the first 40 will show up in the home and search feeds. Make sure to keep this in mind when you're creating or editing your Pins next.

And remember that you can easily add these in using Tasty Pins!

That's all for now!

And that's the official word on Pinterest descriptions and titles!

You can learn more about the best WordPress Pinterest plugins in our blog. Plus, learn how to embed Pinterest in WordPress.